Senior Performance Marketing Manager - D2C

Location : Bangalore (HSR Layout)

Experience : 3 - 7 Years

About the Role :

We are looking for a highly driven Sr. Performance Marketing manager to own and scale customer acquisition for one of India's fastest-growing consumer businesses. This is a high-impact role for someone who combines strong hands-on execution with business ownership and has experience driving growth for D2C brands.

You will be responsible for building and scaling profitable acquisition engines across Meta and Google while optimizing revenue, ROAS, CAC and conversion funnels.

Key Responsibilities :

Performance Marketing Ownership :

• Own and scale paid acquisition across Meta Ads and Google Ads.
• Manage large monthly marketing spends and drive profitable growth.
• Develop and execute full-funnel customer acquisition strategies.
• Drive website traffic, conversions and revenue growth.

Growth & Optimization :

• Continuously optimize CAC, ROAS and conversion rates.
• Lead experimentation across creatives, audiences, landing pages and offers.
• Identify new growth opportunities and scale winning campaigns.
• Leverage data to improve campaign efficiency and customer quality.

Business Ownership :

• Drive revenue growth and category performance through paid channels.
• Monitor campaign profitability and contribution margins.
• Work closely with merchandising, content, creative and product teams to maximize business impact.

Analytics & Insights :

• Analyze campaign performance and consumer behavior.
• Build actionable insights using GA4 and attribution tools.
• Translate data into scalable growth strategies.

What We're Looking For :

Must Have :

• 37 years of experience in Performance Marketing.
• Strong hands-on expertise in :

1. Meta Ads

2. Google Ads

• Experience managing high monthly marketing spends.
• Strong web performance marketing experience.
• Proven track record of improving :

• 1. ROAS
• 2. CAC
• 3. Revenue
• 4. Conversion Rates

• Experience working with consumer internet or D2C brands.
• Strong analytical skills and comfort with data-driven decision making.

Ideal Candidate :

Someone who has :

• D2C and consumer brands experience
• Managed high monthly performance marketing budgets.
• Scaled revenue through Meta and Google channels.
• Strong understanding of D2C growth levers.
• Hands-on campaign execution capabilities.
• Experience owning business outcomes beyond campaign metrics.
• A builder mindset with the ability to thrive in a fast-paced, high-growth environment.