Head - Brand Management - Premium & Luxury Tequila

Role Overview:

We are seeking a visionary Head of Brand to lead our Premium & Luxury Tequila portfolio based in Delhi. In this pivotal role, you will define the long-term brand architecture, orchestrating high-impact marketing campaigns that resonate with the discerning, affluent consumer segment. You will work closely with global leadership, cross-functional supply chain teams, and creative agencies to ensure our liquid-to-label experience reflects true luxury. By blending deep consumer insights with creative storytelling, you will drive market share growth and elevate our brand equity, positioning our tequila as the definitive choice in the premium spirits landscape.

Key Responsibilities:

• Architect and execute comprehensive brand strategies for the premium tequila portfolio to capture market leadership and drive long-term profitability.
• Lead the end-to-end product development and packaging innovation process, ensuring every touchpoint reflects the premium craftsmanship expected by our luxury clientele.
• Translate complex consumer insights into actionable marketing initiatives that strengthen brand loyalty and increase penetration within the high-net-worth demographic.
• Collaborate with regional sales and distribution partners to ensure brand positioning is consistently maintained across all premium on-trade and off-trade channels.
• Manage the annual marketing budget and P&L for the brand, optimizing spend across digital, experiential, and trade marketing to maximize return on investment.

Required Skillset:

• Demonstrated expertise in building and scaling premium or luxury brands, with a proven ability to manage complex product lifecycles in the FMCG or spirits sector.
• Exceptional strategic thinking capabilities, with a track record of utilizing data-driven consumer insights to pivot brand direction and capture new market opportunities.
• Strong leadership presence with the ability to influence cross-functional stakeholders and manage high-performing creative and marketing teams.
• Advanced proficiency in luxury brand storytelling, packaging aesthetics, and premium trade activation, ensuring a cohesive brand narrative across all platforms.
• Excellent communication and interpersonal skills, essential for navigating global stakeholder relationships and high-stakes negotiations.
• A Master's degree in Business Administration or a related field from a premier institute is highly preferred.
• Ability to thrive in an on-site, high-collaboration environment in Delhi, maintaining agility in a fast-paced, competitive spirits industry.
• 12 - 18 years of progressive experience in brand management and marketing leadership roles, only from luxury tequila brands.