National Head - Key Accounts Management - Alcobeverage

Role:

We are seeking a highly execution-driven National Key Accounts Head to lead and monitor Regional Key Accounts teams across the country.

The primary objective of this role is to ensure 100% activation compliance, premium visibility standards, and strong commercial performance across all national and regional key outlets.

Responsibilities:

• Lead, monitor, and review performance of Regional Key Accounts Managers (RKAMs).
• Set monthly activation and visibility targets across key accounts.
• Ensure alignment between marketing plans and ground execution.
• Standardize activation templates and reporting formats nationally.
• Ensure 100% execution of approved activations across key outlets.
• Track outlet-wise compliance for visibility, branding, and POSM deployment.
• Conduct periodic market visits and audits.
• Identify execution gaps and enforce corrective actions immediately.
• Manage top national chains and premium on-premise groups directly.
• Negotiate annual visibility agreements and activation calendars.
• Drive outlet-level performance tracking (volumes, secondary sales, ROI on activations).
• Create weekly and monthly dashboards for leadership review.