Email Marketing Specialist

Key Responsibilities:

• Plan and run targeted cold outreach using tools like Mailchimp, Brevo, 6Sense, Apollo, Hunter.io etc.
• Build multi-step nurturing workflows aligned with the sales funnel.
• Segment leads by ICP, intent, and engagement for higher response rates.
• Ensure CAN-SPAM and GDPR compliance across all email campaigns.
• Set up and manage domain warmup, DKIM, SPF, and DMARC configurations.
• Monitor deliverability, bounce rates, and spam issues to protect domain reputation.
• Track open rates, CTRs, conversions, and replies to measure campaign success.
• Conduct A/B tests for subject lines, content, and send times to optimize results.
• Share weekly performance insights and recommendations for improvement.
• Collaborate with marketing, sales, and content teams for consistent messaging and lead generation alignment.

Requirements:

• 25 years of hands-on email marketing experience in a B2B SaaS environment.
• Strong understanding of cold email outreach, automation tools, and lead nurturing.
• Proven experience maintaining high deliverability and compliance.
• Expertise in tools like HubSpot, Lemlist, Apollo, Instantly, or similar.
• Working knowledge of email authentication (SPF, DKIM, DMARC) and sender reputation management.
• Excellent copywriting and personalization skills for B2B outreach.
• Analytical mindset with ability to interpret campaign metrics and drive optimization.
• Understanding of ABM (Account-Based Marketing) strategies.
• Familiarity with LinkedIn outreach and multi-channel follow-ups.