OmniMD - Manager - Digital Marketing

Description:

Job Title: Senior Digital Marketing Manager

Location: Ahmedabad (Onsite)

Experience: 10 to 15 years

Department: Marketing

Reports to: CEO

About the Role:

We are looking for a highly skilled and strategic Senior Digital Marketing Manager (Brand & Performance) to lead our digital marketing initiatives.

The role requires a data-driven professional with proven expertise in building, executing, and scaling digital campaigns that drive brand awareness, lead generation, and revenue growth particularly within US market.

Key Responsibilities:

Strategy & Leadership:

- Develop and implement a comprehensive digital marketing strategy aligned with business goals.

- Lead, mentor, and grow the digital marketing team, fostering a culture of innovation and collaboration.

Performance Marketing:

- Oversee email and paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI.

- Manage SEO/SEM strategies to drive organic growth and improve search rankings.

Content & Branding:

- Drive content marketing initiatives across web, social, blogs, email, and video platforms.

- Ensure brand consistency and positioning across all digital channels.

Analytics & Optimization:

- Monitor, analyze, and report on KPIs, campaign performance, and customer acquisition costs.

- Use insights and A/B testing to optimize campaigns for better reach, engagement, and conversions.

Marketing Automation & CRM:

- Manage tools like HubSpot, Marketo, V-Tiger or similar for nurturing leads and running automated campaigns.

- Collaborate with sales teams to align digital campaigns with lead generation and pipeline growth.

Innovation & Trends:

- Stay updated with the latest digital marketing trends, tools, and technologies.

- Experiment with new growth marketing channels and techniques to expand digital presence.

Key Requirements:

- Bachelors/Masters degree in Marketing, Business, or related field.

- 1015 years of proven experience in digital marketing, with at least 5+ years in a leadership role.

- Minimum 5 years of recent, hands-on experience in the US market is mandatory.

- Strong expertise in SEO, SEM, PPC, email marketing, and social media advertising.

- Proficiency with digital marketing tools (Google Analytics, HubSpot/Marketo, SEMrush, etc.)

- Demonstrated success in managing large budgets and delivering measurable ROI.

- Excellent analytical, project management, and communication skills.

- Strong leadership qualities with the ability to manage and inspire a team.

Preferred Skills:

- Experience in IT, SaaS, Healthcare, E-commerce.

- Knowledge of account-based marketing (ABM) strategies.

- Exposure to international markets and global campaign execution.

- Experience into healthcare industry will be an added advantage.