Senior Performance Marketing Manager Real Estate

Title: Senior Performance Marketing Manager — Real Estate

Location: Gurugram (Hybrid)

Reporting to: Leadership Team

Who We Are

ONE Advertising is Indias specialist performance marketing agency for real estate. Weve managed 50Cr+ in ad spend and worked with developers like Godrej Properties, Lodha, and many more. We dont do generalist work. We move inventory.

What Youll Own

• Full-funnel campaign strategy and execution across Meta, Google, YouTube, and Programmatic for luxury and mid-segment real estate projects
• CPL targets, CAC tracking, and weekly performance reporting for developer clients
• Strategy presentations directly to developer marketing heads and MDs
• Building repeatable campaign playbooks by project type — plotted, luxury residential, commercial, branded residences
• Lead quality frameworks — not just volume, but site visit conversion rates
• Geo-targeting, audience segmentation, and HNI/UHNI targeting strategies
• Vendor and tool evaluation — CRMs, attribution tools, landing page platforms
• Mentoring the media buying support team

What Were Looking For

• 3-4 years minimum in performance marketing, with real estate as primary vertical
• Demonstrable proof of inventory movement — you should be able to say I ran campaigns for Project X, Y inventory, we generated Z site visits at A CPL
• Hands-on with Meta Ads Manager and Google Ads — not just strategy, youve built and optimised campaigns yourself
• Comfortable presenting strategy to C-suite and developer leadership
• Strong with numbers — you build your own reports, you spot anomalies before clients do.

Strong preference for:

• Experience with HNI/UHNI targeting — luxury residential 5Cr+ ticket sizes
• Exposure to CRM integration and lead quality scoring
• Understanding of the developer sales funnel — from lead to booking

Compensation

• Fixed: 8-10 Lakhs/annum(CTC)
• Variable: Performance-linked component tied to campaign outcomes