Performance Marketing

Company Description ONEAT is a food brand built on the belief that eating better should be simple, practical, and part of everyday life. Rather than following trends or complex wellness routines, ONEAT focuses on helping people make thoughtful food choices, one decision at a time. The company creates products designed to be easy to understand and select, removing confusion around labels and ingredients. By prioritizing clarity, convenience, and quality, ONEAT aims to make better food options more accessible and appealing to a wide range of consumers. Team members at ONEAT contribute to a mission that connects mindful eating with real-world choices.
Role Description This is a full-time, on-site Performance Marketing role based in Kolkata. The role involves planning, executing, and optimizing digital and offline marketing campaigns to drive brand awareness, customer acquisition, and sales growth. Daily responsibilities include analyzing market and customer data, managing performance channels (such as paid social, search, and other digital platforms), and testing creative and messaging to improve campaign efficiency. The Performance Marketing professional will collaborate closely with sales, brand, and customer service teams to ensure consistent messaging and a seamless customer journey. The role also includes regular reporting on key performance metrics, budget management, and recommending data-driven improvements to marketing strategy.
Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage effectively with internal teams, partners, and customers.
• Candidates should possess Market Research skills to analyze consumer behavior, competitive landscape, and campaign performance.
• Candidates should possess Sales and Marketing Strategy skills to design, implement, and optimize performance-driven campaigns.
• Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, ad managers, marketing dashboards) is beneficial.
• Strong quantitative and analytical abilities, with comfort interpreting data and drawing actionable insights.
• Ability to work on-site in Kolkata, manage multiple projects, and meet deadlines in a fast-paced environment.
• Prior experience in FMCG, food, or consumer brands is an advantage.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.