Senior Specialist- Growth Marketing

• Build and manage campaign assets inside HubSpot, including lists, forms, landing pages, emails, workflows, CTAs, and campaign tracking.
• Create and maintain segmented lists based on lifecycle stage, persona, industry, engagement, source, and campaign behavior.
• Set up nurturing workflows, lead handoff workflows, internal notifications, and basic automation journeys.
• Work with RevOps to ensure lifecycle stages, lead statuses, MQL criteria, attribution, and source tracking are clean.
• Monitor HubSpot campaign performance and identify gaps in conversion, engagement, routing, or follow-up.
• Ensure campaigns are properly tagged, tracked, and reported inside HubSpot.

• Build and maintain marketing reports and dashboards across campaigns, channels, lifecycle stages, and funnel performance.
• Analyze campaign, funnel, lead source, email, landing page, and lifecycle data to generate actionable insights.
• Identify trends, gaps, and opportunities across the visitor to lead to MQL to SQL journey.
• Track MQL quality, MQL to SQL conversion, sales feedback, campaign ROI, and marketing contribution to pipeline.
• Turn raw performance data into clear recommendations for leadership and GTM teams.
• Create weekly, monthly, and campaign-level performance summaries.

• Create structured decks for internal reviews, campaign retrospectives, GTM planning, and leadership updates.
• Convert campaign performance and funnel data into clear, decision-ready narratives.
• Help leadership understand what happened, why it happened, and what should be done next.
• Build presentation-ready material for marketing reviews, sales alignment meetings, and strategic planning discussions.
• Support sales and leadership with campaign insights, audience insights, and performance snapshots.

• Work closely with RevOps to ensure clean data, reliable attribution, and accurate reporting.
• Partner with sales to align on MQL definitions, lead quality, follow-up timelines, and feedback loops.
• Review lead quality with sales and identify why certain campaigns are converting better than others.
• Ensure campaign-generated leads are routed correctly and followed up on in time.
• Help improve the MQL to SQL journey by identifying friction points in handoff, qualification, and nurturing.
• Support sales with campaign context, messaging notes, lead source insights, and follow-up recommendations.

• Coordinate with content and design teams to ensure campaign assets are created and launched on time.
• Work with SEO, paid, events, partnerships, and sales teams to bring campaigns live across channels.
• Maintain campaign calendars, execution trackers, and reporting sheets.
• Ensure every campaign has clear ownership, timelines, assets, distribution plans, and performance metrics.
• Bring structure to campaign execution without slowing the team down.

• 3 to 5 years of experience in B2B growth marketing, demand generation, marketing operations, or campaign marketing.
• Strong hands-on experience with HubSpot CRM and Marketing Hub.
• Good understanding of B2B funnel mechanics, lifecycle stages, MQLs, SQLs, lead scoring, attribution, and campaign reporting.
• Experience executing campaigns across email, content, paid, webinars, events, partnerships, or sales-led motions.
• Ability to build HubSpot lists, workflows, forms, landing pages, emails, campaigns, and reports.
• Comfortable working with dashboards, performance data, funnel reports, and campaign metrics.
• Ability to turn data into clear insights, recommendations, and leadership-ready presentations.
• Strong written and verbal communication skills.
• Structured, detail-oriented, and comfortable managing multiple moving parts.
• Ability to work with marketing, sales, RevOps, content, and design teams.
• Ownership mindset with the ability to execute without constant follow-up.

• Experience in B2B SaaS, martech, CRM, RevOps, consulting, or B2B agency environments.
• Experience working with HubSpot Sales Hub, Marketing Hub, Campaigns, Lists, Workflows, Reports, and Dashboards.
• Familiarity with tools like Google Analytics, Search Console, Looker Studio, Semrush, Apollo, Clay, LinkedIn Campaign Manager, or similar tools.
• Experience with lifecycle automation, lead scoring, attribution, and campaign reporting.
• Experience creating campaign review decks or leadership dashboards.
• Exposure to ABM, partner marketing, event marketing, or outbound-supported campaigns.

• MQL generation is consistent and aligned with business goals.
• HubSpot campaigns are properly built, tracked, and reported.
• Marketing reports are accurate, useful, and easy for leadership to understand.
• Campaigns have clear goals, audience, offers, timelines, and follow-up plans.
• Sales has better visibility into campaign-generated leads and lead quality.
• The team knows which campaigns are working, which are not, and what needs to change.
• The role improves both campaign execution and marketing decision-making.

• This is not a pure performance marketing role.
• This is not a content-only role.
• This is not a passive reporting role.
• This is not a coordination-only role.
• This is not a role for someone who only delegates execution.

This role is for someone who wants to own outcomes, not just activities.