Ecommerce Marketing Manager

Key Responsibilities:

• Execution of holistic marketing plan for ecommerce products.
• Identify potential target segments and define in terms of audience available on platform.
• Define product positioning, key selling points and communication strategy basis the market competitiveness and data insight.
• Chart out effective out of the box Digital, Media, PR and Creative plans in sync with platform external marketing team and Central marketing teams (Planning, digital, Media, PR).
• Bring ideas and innovations to create clutter breaking campaigns.
  
• Develop and design all ecommerce marketing artwork and messaging work in co-ordination with central marketing teams, Head Office, and ecommerce platform.
• Source and share marketing insights and trends that will improve the quality of work.
• Ensure brand, messaging, style, and tone consistency is always maintained across the ecommerce platforms.
• Oversee the product development process in close coordination with central product team
• Co create launch strategy with the IMC team and the platform (Amazon/Flipkart) and execute the strategy on platforms ensuring an impeccable launch
• Own cost improvements and maximize profit share. Control offers running on selection within the platforms (Flipkart/Amazon) and minimize spends (with minimum effect on sales). Devise an action plan to achieve yearly sales target. Maximize sales while maintaining healthy DOH and controlling offers on the platforms

• 3-6 years experience in content management Integrated marketing planning having ecommerce marketing knowledge.
• Creative thinking and passionate for creating content.
• Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment.
• Well-organized, able to meet multiple project timeline and demonstrate attention to details.
• Able to work independently, solve problems, take initiative, self-starter and use good judgment.