Procurement Manager- Media

Key Responsibilities –

Media Commodity:

Media Strategy Development: Collaborate with internal stakeholders to develop comprehensive media strategies aligned with business objectives. Establish RFP and objective with marketing team members, strategize and execute media buying for advertising campaigns and media investments, including digital media, TVC, OOH, Prints, etc.

Vendor Management:

1. Identify, evaluate, and onboard media vendors, negotiate contracts, and maintain strong relationships to ensure competitive pricing and quality service delivery.
2. Devise fruitful sourcing strategies, discover best in class suppliers, initiate advantageous partnerships and terms according to budget and RFP, make sure the transparency of the process and the cost rationality.
3. Analyze and evaluate the existing partnerships performance and manage our resource pool

Media Buying: Execute the media buying activities, including but not limited to digital, print, television, radio, and outdoor advertising, ensuring adherence to budget and timeline constraints.

Market Research and Analysis: Stay informed about industry trends, market dynamics, and emerging technologies to inform media procurement decisions and enhance campaign effectiveness.

Performance Monitoring: Implement KPIs and metrics to measure the performance of media placements, conduct regular analysis, and provide insights for continuous improvement.

Compliance and Risk Management: Ensure compliance with legal and regulatory requirements related to media procurement activities, mitigate risks, and maintain a thorough understanding of industry standards and best practices.

Qualification

1. Bachelors degree in marketing, Business Administration, or related field; Masters degree preferred.
2. Minimum of 9 years of experience in media procurement or related roles within the advertising, marketing, or media industries.
3. Proven track record of successful media negotiations, vendor management, and budget optimization.
4. In-depth knowledge of media buying platforms, tools, and techniques across various channels.
5. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.