Performance Marketing Executive

About the Role:

At Optiminastic, were looking for a Performance Executive who is ready to build a strong career in digital marketing and performance advertising. This role is designed for someone who is curious, analytical, and hungry to learn. Youll work closely with experienced marketers, get hands-on exposure to Google Ads and Meta Ads, and learn how high-performing campaigns are planned, launched, monitored, and optimized.

As a Performance Executive, you wont just follow tasks, youll learn how performance marketing actually drives business growth. Youll help analyze campaign data, understand consumer behavior, test new ideas, and support strategies that create measurable results for exciting brands. This is a great opportunity for someone who has foundational knowledge of paid advertising and wants to grow in a fast-paced agency environment with real clients, real budgets, and real impact.

If youre passionate about digital marketing, excited by data, and motivated to become a strong performance marketer, this role is for you.

Key Responsibilities:

• Assist in the setup, execution, and optimization of Google Ads and Meta Ads campaigns.
• Monitor campaign performance and track key metrics such as impressions, clicks, conversions, and ROI.
• Conduct keyword research, audience analysis, and competitor research.
• Prepare campaign reports and performance insights for internal and client reviews.
• Support the team in creating and testing ad copies, creatives, and targeting strategies.
• Identify opportunities for campaign improvement and performance optimization.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Collaborate with internal teams to ensure smooth campaign execution.

What were looking for:

• Bachelors degree in any discipline.
• Internship experience in Performance Marketing.
• Certification in Google Ads, Meta Ads, or completion of a recognized Digital Marketing program.
• Good verbal and written communication skills.
• Basic understanding of paid advertising concepts and campaign management.
• Strong willingness to learn and grow in the digital marketing field.
• Good analytical and problem-solving mindset.