SEO Manager

Key Responsibilities:

• Lead end-to-end B2B SEO and Generative Engine Optimization (GEO) strategies aligned with business priorities.
• Develop GEO strategies to position content as a reliable source for LLMs and AI-powered search engines.
• Build topic clusters and improve semantic relevance to enhance organic and AI-driven visibility.
• Champion E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) across content and digital assets.
• Implement structured data, authoritative sourcing, and author-centric signals to strengthen content credibility.
• Conduct content gap analysis and identify opportunities for organic and generative search growth.
• Partner with marketing, brand, creative, and paid media teams to develop integrated search strategies.
• Collaborate with agencies and internal teams to develop briefs, evaluate recommendations, and ensure timely execution.
• Define and monitor SEO/GEO KPIs and provide actionable insights to improve performance.
• Stay updated on AI search, LLMs, generative search, SEO trends, and algorithm changes.

Required Skills & Experience:

• Bachelor's degree in Marketing, Communications, Business, Information Technology, Digital Media, or a related field.
• 6+ years of experience in SEO, digital marketing, content strategy, web optimization, or related digital domains.
• Strong understanding of B2B SEO and content strategy.
• Hands-on knowledge of GEO, AI search, LLM optimization, semantic search, and topic clustering.
• Strong understanding of E-E-A-T, structured data, technical SEO, and content optimization.
• Experience working with cross-functional teams and external agencies.
• Strong analytical, communication, project management, and stakeholder management skills.

Good to Have:

• Experience with Generative AI, ChatGPT, Gemini, Google AI Overviews, Perplexity, or similar AI-powered search platforms.
• Knowledge of SEO analytics and tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
• Experience developing SEO strategies for large-scale B2B or enterprise websites.
• Exposure to digital transformation and AI-led marketing initiatives.