Orange Health - Senior Brand Manager

Senior Brand Manager

Location: Bangalore

About the company:

Orange Health is India's leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025. Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90!

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page. Our vision is supported by some of the world's leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

About the Role:

We are looking for a dynamic and experienced Senior Brand Manager to lead the next phase of growth for Orange. This role is pivotal in scaling a brand from the 100 Cr to 1000cr, and requires a combination of brand strategy, consumer insight, creative thinking, operational excellence, and cross-functional collaboration.

You will be the brand custodian, responsible for crafting and executing sharp GTM strategies, unlocking new demand, and orchestrating brand building and business-driving initiatives across multiple consumer touchpoints.

In this role, you should be creative and results-oriented. If you're also an excellent communicator and team player, we'd like to meet you.

Roles and Responsibilities:

1. Brand Strategy & Positioning:

• Lead the long-term brand strategy, competitive positioning, and brand equity development.
• Analyze industry, competition and market trends, and translate consumer insights into differentiated brand value propositions.

2. Growth & Scale Execution:

• Own the annual brand plan to drive scale through new product launches, and market expansion.
• Partner with sales, digital, and product teams to drive execution excellence and in-market results.

3. Integrated Marketing Campaigns:

• Plan and execute 360 degree brand campaigns across ATL, social, influencer, BTL, and retail.
• Track performance metrics (awareness, consideration, ROI, sales uplift) and iterate quickly.

4. Cross-functional collaboration:

• Work closely with performance marketing, content, media agencies, creative partners, and channel leads.
• Align brand narratives across D2C, B2B, and offline retail.

5. Brand Marketing Budget and ROI Ownership:

• Manage brand budgets, to deliver ROI and business goals.
• Track KPIs including market share, brand equity scores, and profitability.

Skills We are looking For:

• 8 - 12 years of total marketing experience, with at least 5 years in core brand management roles.
• Proven track record of scaling a brand beyond 100cr, has worked in a digital first brand.
• Demonstrated ability to lead both brand thinking and business-driving execution.
• Experience managing multi-channel campaigns and cross-functional project teams.
• Strong grasp of consumer insights, data-driven decision-making, and brand storytelling.
• Strategic thinking with hands-on execution chops.
• Strong business acumen and commercial understanding.
• Consumer Centricity - Having a creative and innovative approach to content, always looking for revolutionary ways to connect with potential customers.
• Creative instinct with structured problem-solving ability.
• Has managed a team before, and stakeholder management.
• Excellent communication - verbal, visual, and written.
• Analytical skills - ability to derive insights from market research, campaign data, and consumer behaviour.
• A keen eye for aesthetics and an uncompromising approach to quality.
• Knowledge of healthtech, wellness industry is a plus.
• Familiarity with the latest marketing trends and best practices.
• FMCG, D2C, consumer tech, or consumer healthcare.
• MBA from Tier 1 institute / MICA (optional but preferred).

Why join us?

• Market competitive salary with bi-annual increments.
• Great stock option policy with rights to exercise 10 years post exit.
• Well known for a collaborative culture with a top 10% rating on Glass door.
• Fastest-growing health tech company in India with marquee investors.