Retention Marketing Manager

: Marketing Automation & Retention

Location: Agra, Uttar Pradesh

About Us:

• Oswaal Books is one of Indias leading educational publishing houses, creating trusted and
• innovative learning resources that empower students and educators nationwide. Were now looking for a Recruitment Head to lead our talent acquisition function and strengthen our
• people strategy as we continue to grow.

Role Overview:-

We are seeking a highly analytical and execution-driven Automation & Retention Marketing

Specialist to own end-to-end customer lifecycle marketing. This role will focus on building automated journeys, improving customer retention, and driving personalized engagement across multiple channels. You will play a key role in maximizing customer lifetime value (LTV) through data-led strategies and scalable automation.

Key Responsibilities:-

• Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyalty
• Build, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notifications
• Develop advanced CRM segmentation using behavioral, transactional, and engagement data
• Create and manage end-to-end customer journeys including onboarding, activation, retention, and reactivation
• Execute targeted campaigns to improve key metrics like repeat rate, LTV, and engagement
• Drive personalization strategies using customer insights and real-time triggers
• Continuously optimize conversion funnels through automation, A/B testing, and journey refinement
• Monitor campaign performance and build dashboards to track retention and automation effectiveness
• Collaborate with product, growth, and data teams to improve customer experience and campaign performance

Requirements:-

• 2–5 years of experience in retention marketing, lifecycle marketing, or marketing automation
• Hands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, etc.)
• Strong understanding of customer segmentation and lifecycle journey design
• Data-driven mindset with strong analytical and problem-solving skills
• Experience in campaign execution across multiple communication channels
• Ability to manage multiple campaigns and workflows simultaneously

What We Offer:-

• Opportunity to work with one of Indias fastest-growing publishing houses
• Supportive management and collaborative work culture
• Learning and growth-oriented environment
• Employee-friendly policies and long-term career opportunities