Performance Marketing Manager

PRISM is looking for a performance-driven and analytical Assistant Manager - Performance Marketing to plan, execute and optimize digital marketing campaigns across multiple platforms. The ideal candidate will be responsible for driving qualified leads, improving campaign performance, maximizing ROI and supporting business growth through data-driven marketing strategies.

Key Responsibilities:

• Performance Marketing: Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads and LinkedIn Ads to achieve business objectives.
• Lead Generation: Drive high-quality leads through targeted campaigns, audience segmentation and continuous funnel optimization.
• PPC Campaign Management: Manage pay-per-click campaigns, including keyword research, bidding strategies, budget allocation, ad copy testing and performance optimization.
• ROI & Performance Optimization: Monitor key metrics such as CPL, CAC, conversion rates, ROAS and overall campaign ROI to improve marketing efficiency.
• CRM & Lead Management: Work with CRM platforms to track leads, monitor lead quality, manage lead nurturing workflows and improve conversion rates.
• Email Marketing: Plan and execute email campaigns for lead nurturing, engagement, reactivation and conversion.
• Campaign Analytics & Reporting: Analyze campaign performance, prepare regular reports, identify trends and recommend actionable improvements.
• A/B Testing: Conduct experiments across creatives, landing pages, audience segments and campaign messaging to improve performance.
• Cross-functional Collaboration: Work closely with sales, content, design and business teams to align marketing campaigns with lead generation and revenue targets.

Required Skills & Qualifications:

• Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
• Strong understanding of lead generation, PPC campaign management and performance marketing fundamentals.
• Experience in campaign budgeting, ROI analysis, conversion tracking and performance reporting.
• Familiarity with CRM platforms and lead management processes.
• Experience in email marketing and lead nurturing campaigns.
• Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
• Knowledge of audience targeting, remarketing, keyword research and A/B testing.
• Excellent communication, stakeholder management and problem-solving skills.

Key Success Metrics

• Qualified lead generation and cost per lead (CPL).
• Campaign ROI and return on ad spend (ROAS).
• Lead-to-conversion rate and customer acquisition cost (CAC).
• Paid campaign performance and budget utilization.
• Email campaign engagement and conversion rates.