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Job Description
Lead the Adrenaline rush Equity, activation and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCos play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.
Responsibilities
- Develop long term & annual brand strategies for the wholistic Energy Play in India
- Support for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead
- Identify & help build long term engagement platforms to drive energy credentials & create iconic brand stature
- Support A&M investment choices based on business priorities
- Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams
- Develop the Innovation roadmap & anchor Stage gate process on the brand
- Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs
- Lead the engagement with global and regional brand leads
Qualifications
xperience and Qualification
- Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.
(Preferably min 2-3 years of experience in brand marketing & activation)
- Brand marketing knowledge & activation experience
- Has had exposure to creative & media agency interactions in their current roles
Skills and Behavioural Attributes
- Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem
- Attention to detail & strong project management skills
- Ability to thrive in a fast paced & dynamic environment
- Strong collaboration skills to partner with brand leaders and commercial teams
- Culturally plugged in - awareness of youth trends/platforms etc
Skills
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About Company
PepsiCo is a global leader in the food and beverage industry, offering a diverse portfolio of brands that include Pepsi, Lay's, Gatorade, Quaker, and Tropicana. With operations in more than 200 countries and territories around the world, PepsiCo is committed to creating more smiles with every sip and every bite. PepsiCo careers provide a vibrant, inclusive, and dynamic environment that encourages innovation, sustainability, and community engagement. Employees at PepsiCo have the opportunity to grow professionally and personally, contributing to the company’s mission of delivering top-tier financial performance while creating sustainable growth and shareholder value. PepsiCo careers offer pathways across various disciplines, from marketing and sales to research and development, fostering a culture of collaboration and excellence.
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