Senior Manager - Strategic Planning

ROLE OVERVIEW

The Senior Manager- Strategic Planning will drive enterprise-wide growth and transformation through market share analytics, value efficiency initiatives, and strategic project governance. This role is critical in shaping data-driven decisions, unlocking cost and growth opportunities, and ensuring disciplined execution across cross-functional priorities in a dynamic business environment.

KEY RESPONSIBILITIES

1. Market Share Tracking

• Analyze and report PRIs market share performance to leadership, including segment-wise value growth vs. industry, market share trends, and dipstick analysis for key deviations; continuously evolve reporting in line with business needs.
• Identify growth opportunities and provide early warning signals.
• Drive gamification of market share metrics for enterprise-wide adoption and engagement.

2. Value Efficiency Lead

• Lead enterprise-wide ideation to build a robust cost and cash efficiency funnel.
• Assess feasibility, validate impact and effort, and prioritize initiatives.
• Drive cross-functional collaboration, governance, and execution in line with agreed timelines.
• Track realization of efficiencies and report progress to leadership through structured reviews.
• Foster a culture of continuous improvement by institutionalizing ideation as an ongoing enterprise practice.

3. New Product Launch (NPD)

• Assess opportunities by estimating addressable market, industry sizing, growth trends, & market share projections.
• Align pricing with marketing strategy, considering global benchmarks, competition, and price laddering.
• Develop business cases, including cost cards, capex requirement, P&L, cash flow, and ROCE analysis.
• Aligning top-down estimates with bottom-up sales inputs.
• Identify key risks and define mitigation strategies.
• Track performance and capture learnings for future replication.

4. Project Management Office (PMO)

• Build and operationalize a structured PMO framework (milestones, timelines, RACI, escalation protocols)
• Drive periodic cross-functional reviews to track progress and ensure on-time delivery.
• Maintain a dashboard with real-time visibility on status, risks, issues, and interdependencies for leadership.
• Proactively assess risks, flag deviations, and drive corrective actions with stakeholders.

KEY INTERFACE

• Strategy & Transformation Team (primary team)
• Finance Team – for value efficiency tracking, cost analytics and budget governance
• Integrated Operations leadership & Team – Integrated operations initiatives execution and reporting
• Senior Leadership– BTM reporting, dashboards

SKILLS & KNOWLEDGE REQUIRED

Strategic & Business Acumen

• Strong understanding of market share dynamics
• Knowledge of Alcobev / FMCG / Pharma industry
• Strategic thinking with ability to identify early signals of market shifts
• Strong problem-solving skills using structured approaches (e.g., root cause analysis, driver trees)

New Product Launch (NPD)

• Go-to-market planning (distribution, pricing, launch phasing)
• Demand planning and commercialization tracking
• Risk identification and mitigation during launches

Project Management & Governance

• Project management methodologies: Agile, Waterfall, Hybrid
• PMO framework design, governance model setup, portfolio management
• Risk management, issue tracking, escalation frameworks
• Knowledge of PMO tools: MS Project/Jira etc.

Data Analytics & Reporting

• Advanced proficiency in MS Excel, Power BI, Python/R, sound presentation skill and command over language
• MIS reporting, KPI framework design, balanced scorecard development
• Predictive modelling, root cause analysis

Leadership & Stakeholder Management

• Cross-functional collaboration and executive-level communication
• Capability building and change management

PROFILE REQUIREMENTS

6-8 years of experience preferred, with a strong track record in driving business performance through data-driven market share analytics, building business cases for new product launches, running operational efficiency program in manufacturing and supply chain function through PMO frameworks though gamification-led team engagement.