Head Of Marketing

Join our innovative young organisation at the forefront of the electric vehicle revolution in India. We are a dynamic organization dedicated to developing cutting-edge two-wheeler scooters that are eco-friendly, cost-effective, and designed for the modern Indian consumer.

We are seeking an experienced and forward-thinking Head of Marketing to drive our marketing strategy and expand our brand presence in the Indian market, will lead the overall marketing, brand, and growth strategy for the EV business. The ideal candidate will be innovative and digital-savvy, with a strong understanding of the Indian automotive landscape and a proven track record of executing cost-effective marketing initiatives, build scalable marketing systems, strengthen market presence, and enable revenue growth through data-driven that foster rapid growth.

*Develop and Execute Marketing Strategy*: Create and implement a comprehensive marketing strategy to enhance brand visibility and drive sales in the Indian market.

*Market Research*: Conduct thorough market analysis to identify trends, customer needs, and competitive landscape in the EV two-wheeler sector.

*Customer & Dealer EngagementDrive strategic dealer engagement initiatives to strengthen channel relationships and market penetration.

Design and oversee after-sales loyalty and referral programs to improve retention and customer lifetime value.

Build and scale an engaged community of EV enthusiasts and early adopters.

Establish structured after-sales communication frameworks aligned with customer lifecycle management.

*Financial Performance & Lead Generationdeliver high-quality warm/hot leads through integrated marketing efforts.

Drive lead acquisition via performance marketing, digital channels, social media, ATL/BTL campaigns, and dealer activations.

Enable sales teams through targeted demand-generation campaigns that drive inquiries, test rides, and conversions.

Ensure marketing investments directly contribute to revenue growth and business objectives.

*Operations, Analytics & Marketing Efficiencydeliver and achieve month-on-month growth in leads through scalable and repeatable marketing processes.

Track, analyze, and optimize key digital and performance metrics including CTR, CPC, engagement, conversion rates, CAC, and LTV.

Improve SEO performance, website traffic, digital experience, and app downloads (where applicable).

Drive PR, media relations, partnerships, and thought leadership to enhance brand credibility and visibility.

*Profit & Loss (P&L) Managementaccountable for the end-to-end Marketing P&L, including demand generation, brand investments, digital spends, ATL/BTL budgets, and agency costs.

Drive revenue growth through marketing-led demand, ensuring alignment between lead generation, conversions, and sales realization.

Partner with Finance and Leadership teams to define annual operating plans (AOPs), forecasts, and variance analyses.

Lead budget governance, approvals, and compliance, ensuring optimal allocation across performance, brand, dealer, and after-sales initiatives.

Act as a strategic advisor to the leadership team on market trends, customer insights, and competitive positioning.

Drive innovation, experimentation, and adoption of new marketing technologies and platforms.

*Education*: Bachelor s degree in Marketing, Business Administration, or a related field; Master s degree preferred.

*Experience*: Minimum of 7-10 years of experience in marketing roles, with at least 3 years in a leadership position within the automotive or related industry.

*Industry Knowledge*: Strong understanding of the Indian automotive market, particularly in the electric vehicle sector.

*Digital Proficiency*: Expertise in digital marketing strategies and tools, analytics, and social media platforms.

*Innovative Mindset*: Ability to think creatively and outside the box in developing marketing strategies.

- *Analytical Skills*: Strong analytical skills to assess market trends and campaign performance.

- *Leadership*: Excellent leadership and interpersonal skills with a proven ability to lead and inspire a team.