Head Original Equipment Manufacturer

Role Overview

We are seeking a highly experienced and dynamic Business Head – OEM Channel to lead and drive the growth of our OEM business in the electronics industry. The ideal candidate will have a strong understanding of OEM sales, channel development, and business strategy, along with a proven track record of building strategic relationships and delivering sustainable revenue growth.

The role will be responsible for developing the OEM channel strategy, expanding the customer base, strengthening existing partnerships, and identifying new business opportunities across the electronics market.

Key Responsibilities

OEM Channel Strategy & Business Development

• Develop and execute strategies to expand the OEM channel and achieve sustainable business growth.
• Identify new OEM customers, markets, and business opportunities.
• Build and maintain a strong pipeline of prospective OEM accounts.
• Develop long-term partnerships with key OEM customers.

Sales & Revenue Growth

• Drive sales, revenue, and profitability through strategic account management and business development.
• Lead commercial discussions and convert opportunities into successful business engagements.
• Develop account plans and ensure achievement of business and revenue targets.

Relationship Management

• Build and nurture strong relationships with senior decision-makers across OEM customers.
• Act as a key point of contact for strategic OEM accounts.
• Understand customer requirements and translate them into relevant business opportunities.

Market Intelligence

• Monitor market trends, competitor activities, customer needs, and emerging technologies within the electronics and OEM ecosystem.
• Identify new market segments and opportunities for business expansion.
• Provide market insights and recommendations to senior management.

Cross-functional Collaboration

• Work closely with Product Development, Engineering, Marketing, Operations, Supply Chain, and other internal teams.
• Ensure customer requirements are aligned with product development and launch plans.
• Drive seamless execution of new product introductions and customer programs.

Commercial & Deal Negotiation

• Lead negotiations on pricing, commercial terms, contracts, and partnership agreements.
• Ensure commercially viable and mutually beneficial agreements with OEM partners.
• Manage the commercial lifecycle from opportunity identification through closure.

Performance Management & Reporting

• Track key business metrics, sales performance, pipeline, revenue, and profitability.
• Prepare regular business reviews and performance reports for senior management.
• Take corrective actions and refine strategies to achieve business objectives.

Product & Cross-Promotion

• Promote the companys products and solutions across the OEM ecosystem.
• Develop compelling value propositions aligned with customer requirements.
• Identify opportunities for cross-selling and up-selling across existing OEM accounts.

Ideal Candidate Profile

• Strong experience in OEM sales, business development, and channel management within the electronics industry.
• Proven track record of driving revenue growth and developing strategic OEM accounts.
• Strong understanding of electronics products, OEM ecosystems, and B2B sales cycles.
• Excellent relationship management, negotiation, and communication skills.
• Strong commercial acumen with the ability to manage complex deals.
• Strategic thinker with strong execution and stakeholder-management capabilities.
• Experience working cross-functionally with product, engineering, operations, and marketing teams.

Key Success Measures

• OEM revenue and profitability growth
• New OEM customer acquisition
• Strategic account development
• Sales pipeline and conversion
• Customer retention and relationship strength
• Successful product launches and business wins
• Market expansion and channel penetration