PharmEasy - Lead - Performance Marketing

Position: Performance Marketing Lead
What you will do:
- Lead and own the overall performance marketing strategy and execution across core paid channels such as Google Ads and Meta Ads
- Drive planning, execution, and scaling of campaigns across search, display, video, and app campaigns (UAC/PMax)
- Define and track key performance metrics like CAC, ROAS, LTV, and conversion rates, ensuring consistent growth and efficiency
- Lead continuous experimentation roadmap across channels, creatives, and funnels to unlock incremental growth
- Deep-dive into performance data using tools like Google Analytics, Firebase, Appsflyer, and Singular to derive actionable insights

- Own budget allocation and optimization across channels to maximize ROI at scale
- Identify and scale new growth opportunities across emerging channels and platforms
- Take ownership of app growth and user acquisition funnels, optimizing conversion across key touchpoints
- Work closely with creative and content teams to drive performance through UGC (User Generated Content) strategy and testing
- Conduct competitor and market analysis to stay ahead of trends and benchmark performance
- Lead stakeholder communication by presenting performance insights, strategy, and business impact in a clear and structured manner
- Mentor and guide junior team members, ensuring best practices and high execution standards
What you will need:
- 7+ years of experience in performance marketing with strong expertise in Google Ads and Meta Ads
- Proven experience in leading and scaling app marketing campaigns with hands-on knowledge of Appsflyer, Firebase, Singular, and Google Analytics
- Demonstrated experience in managing large-scale budgets and driving measurable business growth
- Strong analytical and data-driven mindset with the ability to translate insights into strategy
- Advanced proficiency in Excel for reporting, forecasting, and analysis
- Strong understanding of attribution models, tracking, and performance measurement
- Excellent stakeholder management and communication skills