PharmEasy - Marketing Manager - Diagnostics

About the team and role:
To develop and execute marketing strategies that drive growth, increase brand visibility, support sales teams, and strengthen relationships with diagnostic laboratories, hospitals, clinicians, and channel partners.
Key responsibilities:
- Develop and implement annual marketing plans for diagnostic products and services.
- Design and execute product launch strategies and promotional campaigns.
- Conduct market research, competitor analysis, and customer segmentation.
- Work closely with sales teams to generate leads and improve customer engagement.
- Build strong relationships with key opinion leaders (KOLs), laboratory heads, clinicians, and hospital management.
- Organize CMEs, workshops, conferences, webinars, and scientific promotional activities.

- Develop marketing materials including brochures, presentations, digital content, and product literature.
- Track product performance, market share, campaign effectiveness, and ROI.
- Coordinate with principals, vendors, and internal teams for product positioning and marketing support.
- Identify new business opportunities and recommend strategies for market expansion.
- Ensure compliance with regulatory and ethical marketing practices.
- Prepare monthly marketing reports, forecasts, and business reviews.
Must haves:
- 5-10 years of experience in diagnostic, medical device, or healthcare marketing.
- Experience in IVD, pathology, molecular diagnostics, or laboratory solutions is preferred.
Good to have:
- Strong marketing and product management skills.
- Excellent communication and presentation abilities.
- Market analysis and strategic planning.
- Digital marketing awareness.
- Customer relationship management.
- Data analysis and reporting.
- Cross-functional collaboration.
- Negotiation and stakeholder management.
Travel:
- Willingness to travel extensively (30-50%) for customer meetings, conferences, and field support.