Digital Marketing Executive

Role & responsibilities

1. Content Production (60%)

• Create 5 high-quality videos per week (mix of Reels/Shorts, testimonials, event highlights)
• Produce daily shorts for YouTube and social media platforms
• Design 5+ static posts weekly (graphics, carousels, stories)
• Ensure all content aligns with brand guidelines
• Update school-specific GMB posts weekly (events, announcements)

• Achieve 15% monthly follower growth per fan page
• Maintain minimum 10% engagement rate across all platforms
• Weekly updates (photos, events, posts)
• Drive 6+ Google reviews/month per location

3. Campaign Execution (15%)

• Plan and execute 1 localized digital campaign per month in collaboration
• Train students to foster student-led content initiatives via Social Media Clubs.
• Track and report on performance metrics, providing actionable insights.

Skills & Qualifications

Graduate (Bachelors degree in Marketing, Mass Communication, or related fields preferred).

Minimum 2+ years in social media marketing, with a focus on short-form video content and community engagement.

Proficiency in Canva, CapCut, Adobe Premiere Pro or similar tools.

Demonstrated success in growing social media accounts (15%+ MoM growth preferred).

Strong organizational and communication skills.

Comfortable working in a school environment and collaborating with educators and students.

Training students for Social Media Club.