Digital Marketing Specialist

Picktime is a free online scheduling software that allows businesses and individuals to schedule appointments, meetings, and events quickly and easily. It offers a range of features such as automated reminders, calendar integration, customizable booking forms, and appointment confirmations.

Picktime can be used by a variety of professionals such as doctors, lawyers, therapists, and tutors, as well as businesses such as salons, gyms, and spas. It aims to simplify the scheduling process and streamline communication between service providers and their clients.

We are looking for a Digital Marketing Specialist to join us and play a key role in building and optimizing our digital growth strategy.

Key Responsibilities

• Own and execute user acquisition strategies across organic and paid channels
• Lead end-to-end SEO initiatives, including keyword research, on-page/off-page optimization, content updates with strong CTAs, and link-building.
• Plan, launch, monitor, and optimize paid marketing and paid search campaigns with ROI accountability
• Analyze and improve conversion funnels, landing pages, and user journeys to drive growth.
• Track, analyze, and report marketing performance metrics and translate insights into quick actions.
• Collaborate with product, design, and content teams for execution
• Research competitors, growth hacks, and emerging advertising trends to stay ahead.

• Bachelors degree in Marketing or a relevant diploma.
• 3 or more years of hands-on experience in digital marketing, SEO, or performance marketing.
• Strong understanding of SEO best practices, ranking factors, and basic technical SEO.
• Practical experience with paid ads, performance marketing, and email campaigns.
• Strong analytical mindset with experience using Google Analytics and tracking tools.
• Ability to work independently, experiment, and take full ownership of outcomes.
• Comfortable working in a fast-paced startup environment with limited structure.