Marketing Head

JOB DESCRIPTION: Marketing Head

Organization: Pinnacle FutureBuild Private Limited

Location

Durgapur / Jaipur, India

Reports To

Vice President / CEO

Grade

DGM – GM

Ideal Experience Level

12–15 Years

Ideal

Around 40 Years

Function

Marketing

Works Closely With

Communication Team, Business Development (BD), Sales, Account Management (AM)

Direct Reports

Content, Digital/SEO, Design, Marketing Operations (to be hired)

Role Purpose

Pinnacle FutureBuild is expanding rapidly across global markets, with enterprise events planned across four countries, entry into the US market, and implementation of Salesforce Marketing Cloud across a 4,000+ employee organization.

Business Development generates opportunities. Account Management strengthens client relationships. Marketing is responsible for building the engine that enables both functions to succeed.

This is a strategic leadership role accountable for demand generation, pipeline contribution, marketing technology, and marketing operations. The Marketing Head will work in close partnership with the Communication team to ensure consistent brand messaging while driving measurable business growth.

Key Responsibilities

1. Demand Generation

• Build and execute integrated inbound marketing programmes through:
• SEO
• Content Marketing
• LinkedIn Marketing
• Email Marketing
• Paid Digital Campaigns
• Define, monitor and optimise Marketing Qualified Leads (MQLs).
• Develop lead scoring frameworks within Salesforce Marketing Cloud.
• Ensure seamless handover of qualified leads to the Business Development team.
• Leverage AI tools for:
• Audience segmentation
• Campaign targeting
• Personalisation
• Performance optimisation

2. Salesforce Marketing Cloud Ownership

Take complete ownership of Salesforce Marketing Cloud implementation and adoption.

Responsibilities include:

• Lead implementation, configuration and successful go-live.
• Design marketing data architecture.
• Create audience segmentation models.
• Build customer journeys and automation workflows.
• Develop campaign dashboards and performance reporting.
• Integrate Salesforce Marketing Cloud with existing Salesforce Sales Cloud (India & US environments).
• Implement AI-powered capabilities including:
• Salesforce Einstein
• Predictive Lead Scoring
• Intelligent Campaign Optimisation

This is a business-led initiative—not an IT implementation.

3. Content Strategy & Thought Leadership

Partner closely with the Communication team to develop high-quality marketing assets.

Own the content strategy for:

• Whitepapers
• Case Studies
• Event Keynotes
• LinkedIn Content
• Website Content
• Industry Insights

Responsibilities include:

• Developing quarterly content calendars aligned with BD priorities.
• Supporting regional campaigns across:
• USA
• Saudi Arabia
• Japan
• UK
• Reviewing content quality and business relevance.
• Leveraging AI writing and research tools to improve content velocity without compromising quality.

4. Event Marketing

Lead end-to-end marketing for global FutureBuild events.

Responsibilities include:

• Pre-event awareness campaigns
• Registration campaigns
• Speaker promotions
• Event landing pages
• On-site branding and collateral
• Lead capture strategy
• Post-event nurturing campaigns
• Pipeline attribution reporting

Primary focus events:

• FutureBuild Las Vegas
• FutureBuild San Francisco
• FutureBuild London
• FutureBuild Riyadh

5. Account-Based Marketing (ABM)

Collaborate with Business Development and Account Management teams to execute strategic ABM campaigns.

Focus sectors include:

• US Market Expansion
• Saudi Giga Projects (NEOM, Qiddiya)
• Japan Scan-to-BIM Services

Develop:

• Capability Decks
• Industry-specific One-pagers
• Email Sequences
• Personalised Campaign Assets

Use AI-powered intent data and enrichment platforms to prioritise accounts and personalise engagement.

6. Team Building, AI Stack & Budget Management

Build and lead a high-performing marketing function.

Responsibilities include:

• Recruit and mentor:
• Content Specialist
• Digital/SEO Specialist
• Marketing Operations Lead
• Design Support
• Define Pinnacles marketing AI ecosystem.
• Implement tools for:
• Content generation
• Campaign analytics
• Marketing automation
• Audience intelligence
• Coordinate effectively with the Communication team while avoiding duplication of effort.
• Own annual marketing budgeting, planning, utilisation and ROI.

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)

KRAKPIYear 1 Target

Lead Generation

Marketing Qualified Leads (MQLs)

200+ MQLs per quarter by Q3

Salesforce Marketing Cloud

Implementation & campaign automation

Go-live within 90 days of joining

Website & SEO

Organic traffic & keyword rankings

30% YoY growth in organic traffic

Event Marketing ROI

Registrations, qualified leads & pipeline contribution

50+ qualified leads per major event

Content Marketing

Case studies & LinkedIn content

2 case studies/month and 12 LinkedIn posts/month

Pipeline Contribution

Marketing-influenced BD pipeline

25% of pipeline influenced by Month 12

Email Marketing

Open Rate & Click-through Rate

>25% Open Rate and >4% CTR

Account-Based Marketing

Named accounts targeted

15+ target accounts per quarter

AI Adoption

AI use cases implemented

Minimum 3 active AI workflows by Month 6

Team Development

Critical hires completed

Content, Digital and Marketing Operations hired by Month 4

Note: Pipeline contribution will be measured using Salesforce Campaign Influence Attribution. KPI targets will be reviewed after six months based on the Salesforce Marketing Cloud implementation timeline.

Candidate Profile

Essential Requirements

• 12–15 years of B2B marketing experience with at least 4–5 years in a senior leadership role.
• Around 40 years , combining strategic leadership experience with familiarity in modern AI-enabled marketing.
• Hands-on implementation experience with Salesforce Marketing Cloud (preferred over end-user experience).
• Proven success in:
• Demand Generation
• MQL Growth
• Pipeline Contribution
• Marketing Analytics
• Experience marketing enterprise, infrastructure or technology services within sectors such as:
• AEC
• EPC
• Real Estate
• Engineering Consulting
• Practical knowledge of AI-powered marketing tools including:
• ChatGPT
• Jasper AI
• HubSpot AI
• Salesforce Einstein
• Similar Generative AI platforms
• Strong content judgement with the ability to brief, review and refine thought leadership material.

Preferred Qualifications

• Experience managing global conferences and enterprise events.
• Background in AEC, BIM or Construction Technology industries.
• Exposure to US, Middle East and Japan markets.
• Experience using:
• ZoomInfo
• Apollo.io
• Intent-data platforms
• Familiarity with AI-driven ABM platforms and predictive lead scoring solutions.

Role Scope & Accountability

This Role Is This Role Is Not

• Accountable for marketing-driven pipeline contribution
• Responsible for Business Development revenue targets
• An independent leadership function reporting to the Vice President / CEO
• Managed under the Business Development function
• Owner of Salesforce Marketing Cloud
• Merely a user dependent on the IT team
• Strategic partner to the Communication team
• Responsible for Corporate Communications or PR
• Leading an AI-enabled, data-driven marketing organization
• Limited to social media management or award submissions
• Building the marketing team, systems and budget from the ground up
• An individual contributor without ownership or resources

Success in This Role

The Marketing Head will establish a scalable, AI-enabled marketing organisation that consistently generates qualified demand, accelerates sales pipeline, supports global expansion, and positions Pinnacle FutureBuild as a recognized leader in the global AEC and Construction Technology industry.