Digital Marketing Specialist

Job Summary:

We are seeking a results-driven Digital Advertising Specialist to plan, execute, and optimize paid digital campaigns across multiple online platforms. The ideal candidate will have strong experience in performance marketing, lead generation, campaign analytics, and managing advertising budgets to maximize ROI.

Key Responsibilities:

• Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other relevant digital platforms.
• Manage and allocate advertising budgets effectively to maximize ROAS and business growth.
• Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Implement customer acquisition, retention, and retargeting strategies across all brands.
• Collaborate closely with Marketing, E-commerce, Product, and Retail teams to align campaigns with business goals.
• Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates and campaign efficiency.
• Support product launches, seasonal promotions, and brand-specific campaigns.
• Track key performance indicators including traffic, conversions, CPA, CTR, ROAS, and revenue contribution.
• Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys.
• Develop and execute newsletter strategies to drive customer engagement, retention, and repeat purchases.
• Manage customer segmentation and email automation flows, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
• Monitor and optimize email marketing performance through open rates, click-through rates, conversion rates, and revenue attribution.
• Develop and implement SEO strategies to improve organic search visibility, website traffic, and search engine rankings.
• Conduct keyword research and optimise website content, landing pages, product pages, metadata, and blog content for search engines.
• Monitor SEO performance and provide recommendations to improve rankings, user engagement, and conversions.
• Stay updated on industry trends, platform developments, search engine algorithm updates, and digital marketing best practices.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3-5 years of experience in digital advertising or performance marketing.
• Proven experience managing campaigns on Google Ads and Meta Ads Manager.
• Strong understanding of SEO, SEM, remarketing, and lead generation strategies.
• Experience with Google Analytics, Tag Manager, and marketing automation tools.
• Strong analytical skills and ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.
• Proficiency in Microsoft Office and reporting tools.