Manager App Performance Marketing

About Porter

At Porter, were on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision — to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.

We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration, were building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If youre looking to work where scale meets purpose, complexity fuels learning, and culture isnt an afterthought, Porter is the place.

Role Overview

We are seeking a data-driven and execution-focused Manager – App Performance Marketing to lead mobile user acquisition and growth initiatives across Porters app ecosystem.

This role will own the end-to-end app growth funnel — from install acquisition to activation, retention, and re-engagement — across both customer and driver-partner segments. The ideal candidate combines strong analytical capabilities with hands-on campaign management experience and a deep understanding of mobile attribution, cohort behaviour, and scalable growth strategies in a high-growth, consumer-tech environment.

Key Responsibilities

1. App Acquisition & Paid Media Management

• Develop and execute scalable app install strategies across:
• Google UAC (App Campaigns)
• Meta (Facebook & Instagram)
• Apple Search Ads (ASA)
• Affiliate and performance networks
• Optimise campaigns toward quality installs (activation, first transaction, repeat usage).
• Manage and scale substantial monthly performance budgets while maintaining efficiency.
• Drive continuous experimentation across creatives, bidding strategies, audience cohorts, and landing/app store assets.

2. Funnel Optimisation & Growth

• Own the complete mobile funnel: Install → Activation → First Transaction → Retention → Re-engagement.
• Improve key metrics, including CPI, CPA, CAC, ROAS, LTV, Day 7/30 retention, and repeat usage.
• Partner with Product teams to enhance onboarding flows and conversion rates.
• Scale high-performing acquisition channels while ensuring sustainable CAC-to-LTV ratios.

3. Attribution, Analytics & Insights

• Lead mobile attribution and tracking using platforms such as Adjust (or AppsFlyer).
• Manage deep linking, event tracking, cohort analysis, and fraud monitoring.
• Build and own performance dashboards and reporting frameworks (weekly/monthly).
• Translate complex data into actionable growth insights and budget allocation decisions.
• Leverage analytics tools such as Google Analytics (GA4), Mixpanel/Amplitude, MoEngage, Excel, and SQL.

4. Lifecycle & Re-engagement Marketing

• Drive retargeting and re-engagement campaigns to improve retention and repeat transactions.
• Collaborate with CRM teams on push notifications, in-app messaging, and lifecycle automation strategies.
• Optimise for long-term customer value, not just install volume.

5. Cross-Functional & Stakeholder Management

• Work closely with:
• Product teams for funnel improvements and feature adoption.
• Creative teams for performance-led ad development.
• Sales/Business teams for lead quality optimisation.
• Manage agency and external performance partners where applicable.

Key Requirements

• 4–8 years of experience in performance marketing, with strong exposure to app-first growth.
• Proven experience managing and scaling mobile app acquisition campaigns.
• Hands-on expertise in mobile attribution platforms (Adjust / AppsFlyer preferred).
• Strong understanding of cohort analysis, attribution models, and LTV optimisation.
• Demonstrated experience managing large-scale digital budgets.
• Strong analytical mindset with proficiency in Excel; SQL is a plus.
• Experience in startup, marketplace, logistics, or consumer-tech environments preferred.