Performance Marketer

Company Description

Praxis360 Marketing Pvt. Ltd. is a healthcare marketing company dedicated to supporting doctors in enhancing their online presence. With a focus on authenticity and a patient-centered approach, Praxis offers tailored marketing strategies that align with the unique values and expertise of each medical practice. By deeply understanding the challenges faced by healthcare professionals, Praxis is committed to creating solutions that foster genuine connections with patients. The company prides itself on blending empathy and expertise to reflect the true essence of every healthcare providers practice.

Role Description

This is a full-time on-site role for a PPC Executive specializing in Meta Ads. The position is based in Nagpur. Responsibilities include creating, managing, and optimizing pay-per-click campaigns on Meta platforms, conducting keyword research, analyzing performance metrics, and adjusting strategies to maximize ROI. The PPC Executive will also coordinate with the content and design teams to develop high-performing ad creatives and stay updated on emerging digital advertising trends.

Qualifications

• Proficiency in managing and optimizing Meta Ads campaigns, including a solid understanding of Facebook and Instagram advertising platforms.
• Experience in keyword research, audience targeting, campaign budget management, and ROI analysis.
• Strong analytical skills and expertise in data interpretation to measure ad performance and create reports.

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• Familiarity with marketing strategies, digital advertising trends, and competitive analysis tools.
• Ability to create and collaborate on high-quality, engaging ad creatives with the design and content teams.
• Excellent attention to detail, organizational, and communication skills.
• Previous experience in the healthcare or digital marketing industry is a plus.
• Bachelors degree in Marketing, Business, or a related field preferred