Performance Marketer

Role Description

This is a full-time on-site role for a PPC Executive specializing in Meta Ads. The position is based in Nagpur. Responsibilities include creating, managing, and optimizing pay-per-click campaigns on Meta platforms, conducting keyword research, analyzing performance metrics, and adjusting strategies to maximize ROI. The PPC Executive will also coordinate with the content and design teams to develop high-performing ad creatives and stay updated on emerging digital advertising trends.

Key Responsibilities:

Plan, create, and manage Meta Ads (Facebook & Instagram) campaigns

Generate high-quality leads for courses and programs

Create and test ad creatives (images, videos, copy variations)

Perform audience research, targeting, and retargeting

Monitor daily ad performance and optimize for better ROI

Manage ad budgets and ensure cost-effective results

Analyze campaign data and prepare performance reports

Stay updated with Meta Ads policies and best practices

Coordinate with content and creative teams

Minimum 2 years of proven experience in Meta Ads management

Strong knowledge of Facebook Business Manager & Ads Manager

Experience in lead generation campaigns

Understanding of conversion tracking (Pixel, events, forms)

Ability to analyze data and optimize campaigns

Good copywriting sense for ad headlines & descriptions

Strong communication and time management skills