Social Media Strategist

About the Company:

Praxis360 Marketing Private Limited is a digital marketing agency specializing in the healthcare industry, with over 10 years of experience in delivering result-oriented digital solutions. Our expertise includes SEO, content marketing, social media management, and performance marketing.

Role Overview:

We are looking for a dynamic and strategic Social Media Strategist who can plan, execute, and optimize social media campaigns for our healthcare clients. The ideal candidate should have a strong understanding of audience behavior, content strategy, and platform-specific best practices to drive engagement, brand awareness, and lead generation.

Key Responsiblity

• Develop and implement comprehensive social media strategies aligned with client goals.
• Plan monthly content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Collaborate with content writers and designers to create engaging and relevant content.
• Analyze performance metrics and optimize campaigns for better reach and engagement.
• Manage and monitor social media accounts, including comments and messages.
• Stay updated with the latest social media trends, tools, and algorithm changes.
• Run and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
• Prepare performance reports and present insights to internal teams and clients.

Required Skills & Qualifications

• Bachelors degree in Marketing, Mass Communication, or a related field.
• 2–4 years of experience in social media strategy or digital marketing.
• Strong understanding of social media platforms and their algorithms.
• Excellent content planning and copywriting skills.
• Knowledge of social media analytics tools and reporting.
• Experience with paid advertising campaigns is preferred.
• Creative thinking with a data-driven approach.
• Strong communication and presentation skills.