Senior Manager/Assistant General Manager - Sales & Marketing - Transmission & Distribution

Senior Manager/AGM, Sales and Marketing - Distribution (T&D)
Role Objective :
To lead and execute international market development strategies for transmission line hardware, focusing on market penetration, brand visibility, and strategic partnerships in targeted global regions.
Responsibilities :
- Adapt and localize marketing content for different geographical regions.
- Manage website localization and ensure international SEO effectiveness.
- Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.
- Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.
- Coordinate with product and technical teams to align product offerings with international customer needs.
- Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.
Internal Interface :
- Sales Team : Aligning sales objectives with international marketing strategy.
- Product Development & Engineering Team : Understanding product features and customer requirements.

- Finance & Commercial Teams : Budget planning, pricing strategy, and commercial documentation.
- Digital & IT Teams : For website localization, CRM integration, and technical support.
- Senior Management : Strategic alignment and performance reporting.
External Interface :
- Distributors / Agents / Clients : Business development and support.
- Marketing Agencies (International) : Creative and campaign execution.
- Industry Forums / Trade Bodies : For market intelligence and visibility.
- Regulatory Bodies : Compliance and certifications in target markets.
Education :
- Bachelor's degree in Marketing, International Business, or related disciplines.
- Master's degree (MBA or equivalent) preferred.
Experience :
- Total 15 years, out of which 5 - 6 years of marketing experience, preferably in international markets with T&D business.
- Industry preference : Transmission Line Hardware / Tower / Conductor / Insulator industries.
Functional Skills :
- International market research and entry strategies
- Digital marketing (SEO, PPC, social media)
- CRM and marketing automation tools
- Website localization and translation workflows
- Strategic planning and execution
- Data-driven campaign management
Behavioural Skills :
- Strong communication and interpersonal skills
- Cross-cultural sensitivity and adaptability
- Analytical mindset with problem-solving skills
- Proactive and self-motivated
- Collaborative team player
- Results-oriented with attention to detail