Digital And Performance Marketing Manager

Company Description PrimeScore is Indias trusted credit repair and financial wellness platform, dedicated to helping individuals and businesses improve their credit health and achieve greater financial freedom. The team specializes in credit report analysis, error rectification, dispute resolution with banks and major credit bureaus, and credit score improvement and monitoring. PrimeScore also provides personal and business credit consultation, credit eligibility and loan assistance, and financial education programs to build long-term financial resilience. Headquartered at the iSTART Nest Incubation Center in Jodhpur, PrimeScore works closely with clients to resolve inaccuracies, remove disputes, and rebuild financial credibility.

Role Description The Digital and Performance Marketing Manager is a full-time, on-site role based in Jodhpur. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels to drive brand awareness, lead generation, and customer acquisition for PrimeScore. Day-to-day activities include managing paid and organic campaigns, overseeing social media marketing, tracking and analyzing web and campaign performance data, and refining strategies to improve ROI. The role also involves collaborating with cross-functional teams to align messaging, developing performance dashboards, segmenting audiences, and testing new digital initiatives to support growth. The manager will ensure that all digital touchpoints reflect PrimeScores commitment to financial wellness and deliver a consistent, engaging experience.

Qualifications

• Strong digital marketing skills, including experience in Digital Marketing and general Marketing for performance-focused campaigns.
• Ability to drive demand and customer acquisition through Lead Generation strategies and execution.
• Proficiency in Social Media Marketing across major platforms to build brand presence and engagement.
• Capability in Web Analytics, including using tools such as Google Analytics or similar platforms to measure, report, and optimize campaign performance.
• Proven experience managing performance marketing campaigns (e.g., search, social, display) with a focus on ROI and conversion optimization.
• Strong analytical, problem-solving, and data interpretation skills, with the ability to translate insights into actionable strategies.
• Excellent written and verbal communication skills, and the ability to collaborate with marketing, sales, and operations teams.
• Bachelors degree in Marketing, Business, Communications, or a related field; relevant certifications in digital or performance marketing are an advantage.
• Prior experience in financial services, fintech, or a high-growth startup environment is preferred.