Digital Marketing

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• **Experience**: Experience in any enterprise IT solution, Procurement Space would be an added advantage.
• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies, and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Compile performance reports using Google Analytics program.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Promote the brands products and services on various social media channels.
• Build social media marketing strategy and execute it through competitive and audience research.
• Optimize company pages within each social media platform to increase the companys social content visibility.
• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of the social media marketing roadmap.
• Achieve maximum ROI in paid search campaigns by collecting and analyzing data, identifying trends and insights.
• Track, report, and analyze website analytics and PPC campaigns.
• Optimize the landing pages of paid search engine marketing campaigns.
• Research and analyze advertising links of competitors.
• Manage the expense and budget of campaigns and estimate monthly costs.
• Conduct in-depth website analysis.