Marketing Lead

Lead / Head of Marketing | Aesthetics & Wellness

Location: Ludhiana, Punjab

Experience: 8+ years

CTC: Up to 25 LPA; negotiable for exceptional candidates

Employment Type: Full-Time | Onsite

Working Days: 6 days a week

Joining: Immediate Joiners Only

Reporting To: Founder

About the Opportunity

We are hiring for a premium Aesthetics, Dermatology, Beauty & Wellness venture in Ludhiana that is building a flagship centre with ambitious expansion plans.

This is a business-critical, high-ownership marketing leadership role for someone who understands that marketing in a premium aesthetic healthcare business is not simply about visibility, social media or campaigns.

The mandate is to build patient demand, generate qualified leads, drive consultations and contribute directly to treatment revenue, while establishing a premium brand that can subsequently scale across multiple locations.

The Role

We are looking for a Lead / Head of Marketing to own the complete marketing and growth charter across:

Brand Strategy | Performance Marketing | Patient Acquisition | Content | Local Market Development | Partnerships | Launch Strategy | Marketing ROI

Key Responsibilities

1) Marketing Strategy & Growth

• Develop and execute the marketing and growth strategy for the flagship centre and future locations.
• Build a differentiated premium positioning within aesthetics and dermatology.
• Develop strategies for patient acquisition, retention, referrals and repeat treatments.
• Identify market opportunities, competitor positioning and emerging aesthetic trends.
• Align marketing plans with monthly and annual business/revenue objectives.

2)Performance & Digital Marketing

• Lead performance marketing across Meta, Google, YouTube and other relevant platforms.
• Own lead-generation campaigns for high-value aesthetic and dermatology procedures.
• Monitor and optimise CPL, CAC, lead quality, consultation bookings, conversion rates and ROAS.
• Focus on revenue and patient conversion rather than vanity metrics.
• Oversee SEO, Google Business Profile, website, landing pages and online reputation.

3) Brand, Content & Social Media

• Develop a premium and differentiated brand identity and communication strategy.
• Lead social media, content, influencer, PR and brand communication.
• Build credible, patient-focused educational and treatment-related content.
• Support the digital presence of doctors and specialists through appropriate and ethical communication.
• Plan launches, events, workshops and promotional campaigns.

4)Patient Acquisition & Conversion

• Work closely with counselling, sales and call-centre teams to improve:
• Lead-to-contact ratio
• Lead-to-consultation conversion
• Consultation-to-treatment conversion
• Revenue per patient
• Patient retention
• Establish lead-management processes and marketing-sales SLAs.
• Analyse the complete patient funnel and identify leakage points.
• Connect marketing activity directly to business outcomes.

5) Local Market Development

• Build strong visibility across Ludhiana and surrounding markets.
• Develop partnerships with influencers, corporates, premium lifestyle businesses, salons, wellness brands and relevant local communities.
• Plan offline activations, launches, events and doctor-led awareness programmes.
• Drive reviews, referrals and local brand advocacy.

6) Launch & Expansion

• Lead the marketing launch of the flagship centre.
• Develop scalable marketing playbooks for future centres.
• Support market-entry strategies as the business expands into new locations.
• Build the marketing infrastructure, agency ecosystem and processes required for scale.

7) Team, Agency & Budget Management

• Build and lead the marketing team as the business grows.
• Manage digital, creative and PR agencies, influencers and external partners.
• Define marketing KPIs and conduct regular performance reviews.
• Own marketing budgets and ensure effective allocation of spends.

Candidates must have meaningful marketing experience in the Aesthetics / Dermatology / Cosmetic / Skin & Hair / Beauty & Wellness / Premium Healthcare space.

What Were Looking For

• 8+ years of overall marketing experience
• Strong hands-on understanding of performance and digital marketing
• Proven experience in brand building and growth
• Experience with high-ticket services and customer/patient acquisition funnels
• Strong understanding of marketing ROI and commercial metrics
• Experience managing marketing teams, agencies and external partners
• Strong analytical, communication and stakeholder-management skills
• Ability to operate independently in a high-ownership entrepreneurial environment
• Experience building marketing systems and processes from the ground up

If you have built demand for aesthetic, dermatology, beauty, wellness or premium healthcare businesses and understand how to connect marketing with consultations and revenue, we would like to hear from you.

DM or email: [HIDDEN TEXT]

Immediate joiners only.