Business Development Team Lead

• Job Title: Team Leader – PRO (Public Relations Officer)
• About Us
• At Progenesis IVF, we are a team of experts dedicated to helping couples overcome infertility challenges and ensuring a smooth journey toward parenthood.

Established in 2014, Progenesis has emerged as one of Indias leading fertility chains, offering advanced reproductive treatments, compassionate patient care, and clinical excellence.

Company Website: www.progenesisivf.com

Job Summary

The Team Leader – PRO will be responsible for leading and managing the PRO team while driving referral generation, relationship management, business development activities, and brand visibility across the assigned territory. The role involves developing strong relationships with gynecologists, hospitals, healthcare professionals, and key stakeholders to increase patient referrals and achieve organizational growth objectives.

Key Responsibilities

Team Management

• Lead, mentor, and monitor the performance of the PRO team.
• Allocate territories and ensure achievement of individual and team targets.
• Conduct regular field reviews, training sessions, and performance evaluations.
• Guide team members on relationship-building and market development strategies.
• Ensure timely reporting and activity tracking by the team.

Business Development & Relationship Management

• Develop and maintain strong relationships with gynecologists, hospitals, clinics, healthcare professionals, and referral partners.
• Identify new business opportunities and referral sources within the assigned territory.
• Strengthen existing referral networks to increase patient inflow.
• Coordinate and conduct doctors meets, CMEs, awareness programs, and networking events.

Marketing & Promotional Activities

• Plan and execute camps, community outreach programs, CSR initiatives, and center-level promotional activities.
• Represent Progenesis IVF at healthcare events, conferences, exhibitions, and seminars.
• Increase brand visibility and market penetration in the assigned region.

Territory Management

• Effectively manage the assigned territory and ensure optimum market coverage.
• Analyze market trends, competitor activities, and referral patterns.
• Generate market intelligence reports and recommend growth strategies.

Reporting & Coordination

• Prepare weekly and monthly activity reports.
• Coordinate with Centre Managers, Marketing Team, and Doctors for smooth execution of business development initiatives.
• Track referral conversion and ensure proper follow-up with potential patients.

Desired Candidate Profile

• Bachelors Degree in Science, Pharmacy, Life Sciences, Healthcare Management, Marketing, or MBA.
• 4–7 years of experience in Pharma, Diagnostics, Hospitals, Healthcare, IVF, or Medical Devices industry.
• Minimum 1–2 years of team handling experience.
• Strong network with Gynecologists, Hospitals, and Healthcare Professionals preferred.
• Excellent leadership, communication, negotiation, and relationship management skills.
• Strong understanding of territory management and healthcare market dynamics.
• Willingness to travel extensively within the assigned territory.

Key Skills

• Team Leadership
• Business Development
• Hospital Marketing
• Referral Generation
• Doctor Relationship Management
• Territory Management
• Healthcare Sales
• Team Training & Mentoring
• Market Analysis
• Communication & Negotiation Skills
• Event & CME Management
• CRM & Reporting

Experience: 4–7 Years

Industry Preference: IVF / Healthcare / Hospitals / Diagnostics / Pharma

Reporting To: Regional Business Manager / Zonal Sales Manager / Centre Head (as applicable)