Digital Demand Generation Manager

About Us:

Founded in 2002 in Sydney, with offices in India and a presence across the Americas and Europe, Prospecta is a leading data management software company. Our flagship platforms: Master Data Online (MDO), enables accurate, compliant, and relevant master data for asset-intensive industries including Energy, Utilities, Oil & Gas, Mining, Infrastructure, and Manufacturing.

We pride ourselves on agility, collaboration, and innovation delivering real value to customers while fostering a diverse, growth-driven culture that encourages learning, embraces challenges, and celebrates success.

At Prospecta, our culture is centered around growth and the excitement of embracing new challenges. We have a passionate team that collaborates seamlessly to create value for our customers. Our diverse backgrounds make Prospecta an exhilarating place to work, bringing a rich tapestry of perspectives and ideas.

Job description of Lead Generation Marketing Manager

Position: Digital Demand Generation Manager

Location: Noida

Role Summary: We are looking for a results-oriented Digital Marketing Lead Generation Specialist who will be responsible for generating qualified sales leads through targeted digital and outbound channels. This is a target-based role with a strong focus on regional, account-based, and persona-driven lead generation for SaaS products. The ideal candidate will have hands-on experience in email marketing, LinkedIn advertising, outbound calling, database acquisition, and lead enrichment, preferably in a SaaS or product-based organization.

Key responsibilities:

Lead Generation & Demand Creation

• Execute targeted lead generation campaigns focused on specific regions, industries, organizations, and buyer personas
  
• Generate Marketing Qualified Leads (MQLs) through digital and outbound channels
• Work closely with Sales to align lead quality, ICPs, and conversion goals

Digital & Outbound Channels

• Plan and execute email marketing campaigns (cold & nurture)
• Run LinkedIn Ads and LinkedIn outbound campaigns (Sales Navigator, Sponsored Ads, InMail)
• Support outbound calling initiatives for lead qualification and follow-ups
• Manage multi-touch outreach sequences across channels

Tools & Platforms

• Use lead generation and enrichment tools such as Apollo.io, ZoomInfo, Lusha, Clear bit, Seamless.ai, or similar
• Build, clean, and manage targeted prospect databases
• Ensure data accuracy and compliance with outreach best practices

Campaign Management & Optimization

• Design and execute account-based marketing (ABM) campaigns
• Track campaign performance and continuously optimize messaging, targeting, and channels
• Conduct A/B testing on email content, subject lines, CTAs, and ad creatives

Reporting & Analytics

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  Track and report lead generation metrics on a weekly and monthly basis
• Maintain dashboards for pipeline contribution and ROI
• Provide insights and recommendations to improve lead quality and conversion rates

Must have:

• 8- 10 years of experience in B2B lead generation or demand generation
• Proven experience in target-based lead generation roles
• Hands-on experience with Apollo.io or similar lead gen platforms
• Strong experience in email outreach, LinkedIn campaigns, and outbound calling
• Experience in database acquisition and segmentation
• Excellent understanding of buyer personas and ICP-based targeting
• Strong analytical and reporting skills

Good to have

• Experience in SaaS or product-based companies
• Exposure to CRM systems (Salesforce, HubSpot, Zoho, etc.)
• Experience with ABM strategies
• Familiarity with global outreach and regional targeting (US, EMEA, APAC)

Growth Path:

At Prospecta, your career journey is one of growth and opportunity. Here, depending on your career journey you can either kickstart your career or accelerate your professional development in a dynamic environment. Your success is our priority, and as you demonstrate your abilities and achieve results, youll have the chance to advance into the leadership role such as Regional Delivery Manager or in other cross functional areas. Were committed to helping you elevate your experience and skillsets, providing you with the tools, support, and opportunities to reach new heights in your career.