Performance Marketing Specialist

Position: Performance Marketing Specialist

Brand: Aquench (Electrolyte & Hydration Solutions)

Company: Protectol Healthcare Pvt. Ltd.

Location: Kochi, India

Reports to: Digital Marketing Head / Brand Manager

About The Company

• Protectol Healthcare Pvt. Ltd. is a forward-looking FMCG & healthcare company delivering
• innovative wellness and hydration products. Our flagship brand, Aquench, is a scientifically
• formulated electrolyte drink designed to help people stay hydrated, energized, and refreshed.
• We are seeking a Performance Marketing Specialist with expertise in Meta Ads
• (Facebook/Instagram) and Google Ads to scale our digital presence and drive customer
• acquisition.

Role Overview

• The Performance Marketing Specialist will be responsible for planning, executing, and
• optimizing paid campaigns across Meta and Google platforms. This role requires analytical
• depth, creative testing, and performance-driven execution to maximize ROI and accelerate
• growth for both D2C website and marketplace sales.

Key Responsibilities

Campaign Strategy & Execution

• Plan, set up, and optimize performance campaigns on Meta (Facebook/Instagram) and
• Google Ads.
• Develop full-funnel media strategies for awareness, acquisition, and retention.
• Manage remarketing, dynamic ads, and lookalike audience targeting.

• Plan monthly budgets and allocate spends effectively across channels.
• Optimize campaigns for KPIs such as CAC, ROAS, CTR, and conversions.
• Scale campaigns profitably while maintaining efficiency.

• Work with the creative team to develop ad copies, videos, and visuals tailored for paid
• campaigns.
• Conduct A/B testing on creatives, audience segments, and landing pages.

• Track, analyze, and report campaign performance on a daily/weekly basis.
• Use data-driven insights to refine campaigns and improve ROI.
• Stay updated with algorithm changes, new ad formats, and industry benchmarks.

• Drive traffic and conversions for Aquenchs D2C website.
• Support performance ads for marketplace promotions (Amazon Sponsored Ads, Flipkart
• Ads if needed).
• Collaborate with sales/e-commerce team to align campaigns with promotions and
• seasonal demand.

• Bachelors degree in marketing, Business, or related field.
• 34 years of proven performance marketing experience (FMCG, Healthcare, or D2C
• brand preferred).
• Strong expertise in Meta Ads Manager (Facebook/Instagram) and Google Ads
• (Search, Display, YouTube, Shopping).
• Hands-on with Google Analytics (GA4), Tag Manager, and Data Studio/Looker
• Studio.
• Familiarity with landing page tools (Unbounce, Webflow) and CRO principles.
• Strong understanding of performance metrics (CAC, ROAS, LTV, CTR, CPC, CPM).
• Data-driven mindset with excellent analytical and problem-solving skills.

• Opportunity to scale a fast-growing hydration brand through digital channels.
• A collaborative, performance-oriented work culture.
• Competitive salary with performance-based incentives.
• Provident Fund (PF).
• Comprehensive Medical Insurance.
• Cellphone reimbursement.