Digital Marketing Executive

Company Description Protrainy is an evolving e-learning start-up in New India, focused on delivering high-quality interactive classes and training programs for civil engineering students and professionals. Established in 2019, the company aims to help engineers gain practical, industry-relevant skills and become job-ready. Protrainy offers training on tools such as ETABS, PRIMAVERA, STRUCTURAL DESIGN, AUTODESK REVIT, and more. Its INDUSTRY READY assessment allows learners to evaluate their skills and understand their position in the industry. For more information about Protrainys programs and initiatives, visit www.protrainy.com.

Role Description The Digital Marketing Executive will manage and execute online marketing campaigns to promote Protrainys courses and brand. This full-time, on-site role is based in Bhubaneswar and involves planning and implementing social media strategies, creating and optimizing web content, and monitoring campaign performance. Daily responsibilities include managing social media channels, coordinating email marketing, analyzing web analytics data, and working with the team to improve lead generation and conversion. The role also includes conducting market and competitor research, assisting in brand-building activities, and collaborating with trainers and management to align digital marketing efforts with business goals.

Qualifications

• Strong marketing and social media marketing skills, with experience in planning and executing digital campaigns.
• Effective communication skills, including the ability to create clear, engaging messages for diverse audiences.
• Web content writing skills, with the ability to develop concise, persuasive content for websites, emails, and landing pages.
• Proficiency in web analytics tools to track, measure, and optimize campaign performance.
• Basic understanding of SEO, SEM, and content marketing principles.
• Ability to work on-site in Bhubaneswar, collaborate within a team, and manage multiple tasks and deadlines.
• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in edtech, training, or a related industry is an advantage.