PROZO - Senior Manager/Associate Director - Brand & Content Marketing

THE MANDATE

Own Prozos brand voice, content engine, and organic visibility across all channels. Build a compelling narrative around Prozos integrated supply chain platform one that makes the logistics industry, enterprise decision-makers, and the broader market understand what Prozo stands for. This means growing social media followership organically, creating high-impact content (graphics, videos, founder-led pieces, presentations), managing influencer partnerships end-to-end, and building Prozos presence at industry events. Prozo is an AI-first company you are expected to leverage AI tools for content creation, scheduling, analytics, and creative production to maximise output.

KEY RESPONSIBILITY AREAS

1. Organic Social Media Growth & Engagement

• Own and manage Prozos LinkedIn, Instagram, X (Twitter), YouTube, and other social media handles. Build and execute a content calendar aligned with brand campaigns, product launches, client wins, and industry trends.
• Drive organic follower growth through consistent, high-quality posting, community engagement, hashtag strategy, cross-promotion, and thought leadership positioning. Target: measurable month-over-month follower growth and engagement rate improvement across all platforms.
• Track and optimise social media KPIs: follower count, engagement rate (likes, comments, shares, saves), reach, impressions, profile visits, and website click-throughs. Use analytics to double down on what works.

2. Content Creation & Storytelling

• Create a full spectrum of content: social media creatives (static + carousel + reels/shorts), long-form articles and thought leadership pieces, case studies, client success stories, corporate presentations, and video scripts.
• Drive founder-led content work directly with the CEO to develop thought leadership posts, LinkedIn articles, speaking engagement materials, and video content that positions the founder as an industry voice.
• Build a content production pipeline: ideation scripting design/production review publish performance tracking. Coordinate with designers, videographers, and external agencies as needed. Leverage AI tools (ChatGPT, Claude, Canva AI, video AI) for rapid content production.

3. Influencer Marketing - Lifecycle Management

• Identify, evaluate, and onboard relevant influencers - industry thought leaders, logistics/supply chain creators, B2B influencers, and niche voices relevant to Prozos target audience. Not vanity metrics - focus on audience relevance and engagement quality.
• Manage the entire influencer lifecycle: discovery - outreach - negotiation - contract signing - campaign briefing - content approval - performance tracking - renewal or deboarding. Maintain an influencer CRM with contract terms, deliverables, payment schedules, and performance history.
• Track influencer ROI: reach, engagement, brand mentions, website traffic, and lead attribution from influencer campaigns. Negotiate performance-linked contracts where possible.

4. Events & Strategic Partnerships

• Identify and manage Prozos participation in industry events, trade shows, conferences, and awards - from logistics expos to e-commerce summits. Own the end-to-end: event selection - booth/branding setup - speaker submissions - on-ground coordination - post-event follow-up and content capture.
• Build Prozos own knowledge events: curated coffee sessions, high-tea roundtables, and invite-only gatherings with supply chain CXOs and industry experts. These are brand-building + relationship-building plays not sales pitches.
• Develop co-branding partnerships with complementary organisations (tech platforms, e-commerce enablers, industry bodies) for joint content, joint events, and cross-audience amplification.

DESIRABLE CAPABILITIES (Cherry on the Cake)

• PR & Media Relations: Experience managing media outreach, press releases, and journalist relationships for earned media coverage.
• SEO & Website Content: Ability to create SEO-optimised blog content and manage Prozos website content strategy to drive organic inbound traffic.
• Podcast/Webinar Production: Experience launching and managing a branded podcast or webinar series (relevant as Prozo scales its knowledge events).

KEY PERFORMANCE INDICATORS

• Organic follower growth: month-over-month growth rate across LinkedIn, Instagram, YouTube, and X
• Engagement rate: likes, comments, shares, saves as % of followers benchmarked against industry averages
• Content output: number of high-quality content pieces published per week (social posts, articles, videos)
• Founder-led content cadence: weekly LinkedIn posts, monthly long-form articles, quarterly video pieces
• Influencer programme: number of active influencer partnerships, campaign reach, and engagement metrics
• Events: number of events participated in / hosted per quarter, post-event content output, and leads generated
• Brand awareness: growth in branded search volume, website traffic from organic/social, and share of voice vs. competitors