Senior Content Writer - Finance (Long-Form)

Location: HSR (Bangalore) WFO

We are looking for thinkers who can use finance content to drive business outcomes.

Content is not a support function; it is a growth engine.

Your role would be to build authority, influence decision-making, and drive acquisition for Indias mutual fund distributor ecosystem.

What Youll Own (Not Just Do)

Build high-impact long-form content (blogs, reports, newsletters) that drives:

• Organic traffic
• Lead generation
• Brand authority
• Turn complex topics (mutual funds, MFD business, regulations, market shifts) into:
• Clear, sharp, insight-led narratives
• Actionable content for distributors and financial professionals
• Develop strong points of view, not just summaries

→ We value insight over information

Identify and execute content opportunities from:

• Market cycles
• Policy updates (SEBI, AMFI)
• Industry shifts in distribution and investing
• Build content IPs / series:
• MFD growth playbooks
• Distributor case studies
• Industry breakdowns

Adapt and repurpose long-form content for distribution across:

• LinkedIn
• Social media
• Email
• Other relevant channels

→ Strong understanding of headlines, hooks, and content packaging is critical

Write with a clear understanding of the target audience:

• Mutual Fund Distributors (MFDs)
• Financial professionals
  
• Investors
• Collaborate with product, marketing, and leadership to align content with business goals
• Ensure content adheres to financial and compliance guidelines where applicable
• Edit and improve existing content to elevate clarity, structure, and conversion impact

Success Metrics

• Content that ranks for high-intent keywords
• Measurable organic traffic growth
• Content that contributes to lead generation and conversions
• High engagement in newsletters and long-form pieces
• Clear improvement in brand authority within the MFD ecosystem

Strong Requirements

4–6 years of experience in:

• Financial content
• Fintech
• Investment platforms
• Business journalism
• Strong understanding of:
• Mutual funds
• Indian financial markets
• Investment behaviour
• Securities markets

Ability to:

• Break down complex concepts simply
• Form original opinions backed by research
• Write with clarity, structure, and authority
• A portfolio that demonstrates:
• Depth of thinking
• Structured long-form writing
• Real-world relevance

Advantage

• MFDs
• IFAs
• ARN
• Trail commissions
• Business models
• Experience writing for:
• Financial advisors
• Investment platforms
• B2B financial audiences

Writing Expectations

• No fluff. No jargon-heavy writing
• Strong hooks, sharp structure, clear takeaways
• Ability to simplify without dumbing down
• Insight-led writing over generic information

AI & Tools

• Uses AI for efficiency, not dependency
• Adds original thinking beyond AI-generated content
• Comfortable with SEO platforms, CMS, and related tools

What We Value

• High ownership and accountability
• Curiosity about markets, business, and user behaviour
• Bias for action and iteration
• Ability to take feedback and improve quickly

We Will NOT Consider Candidates Who

• Only have academic finance knowledge without applied writing
• Cannot show published long-form work
• Depend heavily on AI without original thinking
• Write generic, surface-level content