Field Sales Manager - E-Rickshaw Swapping Business

Location: Jaipur (with extensive field presence)

Department: E‑Rickshaw Business

Company: Yuma Energy

Role Overview

The Sales Manager – E‑Rickshaw Business will lead demand generation, field sales execution, and channel expansion for Yumas battery‑swapping network. This role demands strong leadership, negotiation skills, and a deep understanding of the e‑rickshaw ecosystem, including competitive dynamics and customer behavior.

Key Responsibilities

1. Demand Generation & Offline Campaigns

• Develop, execute, and measure innovative, results‑oriented demand programs and offline marketing initiatives.
• Run targeted outreach activities to drive awareness and adoption of Yumas battery‑swapping solutions.

2. Field Team Management

• Manage and motivate a team of field executives responsible for lead generation and on‑ground activations.
• Track performance metrics and ensure consistent achievement of lead, funnel, and onboarding targets.

3. Customer Engagement & Communication

• Communicate value propositions, pricing, and offers to e‑rickshaw drivers and communities with clarity and impact.
• Demonstrate excellent oral and written communication.

4. Sales Funnel Ownership & Revenue Delivery

• Build a strong, scalable sales funnel to onboard new users.
• Drive lead nurturing and conversion to ensure onboarding and revenue goals are met.

5. Negotiation & Relationship Management

• Lead negotiations with external stakeholders, channel partners, fleet owners, and local stakeholders to ensure favourable outcomes for Yuma.
• Develop trust-based relationships that support long-term adoption and retention.

6. Market Understanding & Competitive Analysis

• Continuously study market trends, customer behavior, and e‑rickshaw ecosystem dynamics.
• Monitor competitive activities, pricing, offers, and positioning; leverage insights to strengthen Yumas market presence.
• Provide timely feedback to leadership for product and strategy refinement.

7. Cross‑Functional Collaboration

• Work closely with internal teams to design programs that enhance the marketing database and sales pipeline.
• Share field insights to improve product offerings and operational processes.

8. Channel Partner & Franchise Expansion

• Identify, onboard, and nurture channel partners to expand the Yuma franchise model across new geographies.
• Clearly articulate the business value and benefits of partnering with Yuma.

Requirements

• 2–8 years of experience in lead generation, offline marketing campaigns, field sales management, or related domains.
• Strong project management skills, with the ability to manage multiple priorities under tight deadlines with exceptional attention to detail.
• Demonstrated negotiation skills and ability to influence diverse stakeholders.
• Strong analytical mindset with the ability to understand markets and competitors.
• Willingness to work from field and office locations as needed.
• Proficiency in Microsoft Word and Excel is essential.
• Excellent communication, interpersonal, and leadership skills.