Performance Marketing Manager

Company: Punekar Cotton

Location: On-site (Work from Office)

Experience: 1.5 2+ years

Role Description : We are looking for a data-driven Performance Marketing Manager who can take full ownership of our paid advertising and scale our D2C growth profitably.

Key Responsibilities :

• Plan, execute & optimize campaigns on Meta (Facebook/Instagram) & Google Ads
• Manage daily ad budgets and scaling strategies
• Perform A/B testing (creatives, audiences, copies, landing pages)
• Analyze campaign performance and share actionable insights
• Work closely with the creative team to improve ad performance
• Set up and manage tracking (Meta Pixel, Conversion API, GA4)
• Identify new growth opportunities and reduce wasted ad spend

What we Expect :

• Strong understanding of ROAS, CPA, CTR, Conversion Rate
• Ability to scale campaigns profitably
• Hands-on experience with D2C/eCommerce brands
• Data-first mindset with problem-solving skills

Requirements:

• 1.52+ years of hands-on experience in Meta & Google Ads
• Proven track record (must share past results/case studies)
• Strong analytical and decision-making skills
• Ability to work on-site and collaborate with the team

Bonus Points :

• Experience in fashion/apparel brands
• Understanding of creatives that convert (not just run ads)