Copywriter

Puretech Digital

Posted: 2 weeks ago

2-5 years

work from office

Full Time

Closes 29 Nov 2026

Posted: 2 weeks ago

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Job Description

– COPYWRITER

Designation: Copywriter

Experience: 2–3 years

Location: PAN India

Work Mode: Remote (off-site)

Reporting to: BM

Role Summary

We’re looking for a Copywriter with 2–3 years of experience in a digital or integrated agency who can

think for themselves and write like it. Someone with a real way with words, a sharp read on culture and

the social landscape, and the range to write for very different brands and audiences.

This is a remote, pan-India role. You’ll work with Art Directors, Designers, Strategists and Client

Servicing teams without sitting in the same room, so we need someone we can rely on: who takes a

brief, owns it, and delivers thoughtful work on time with minimal hand-holding.

What We’re Really Looking For

• An original thinker. You can take a brief, find the insight and land on an idea of your own, not

the first thing a tool suggests.

• A writer first. You write independently and well. AI can be part of your toolkit for research or

speed, but your thinking, voice and craft carry the work.

• Culturally switched on. You know what’s trending, what people are talking about, how the

internet is reacting, and when a brand should (or shouldn’t) join the conversation.

• Versatile across categories. You can move from a bank to a fashion label to a real-estate launch

in the same day and sound right for each.

• Dependable, remotely. You communicate proactively, manage your own time, and people can

count on you without chasing.

Key Responsibilities

1. Brief, Research & Insight

• Interpret client briefs to understand brand objectives, target audiences and the communication

problem to solve

• Research the brand, category, competitors and audience before writing

• Turn insights into clear content territories and angles

2. Copywriting & Content Creation

• Write high-quality copy across formats, including:

o Social media posts, campaigns and carousels

o Scripts for reels and videos

o Paid ads (search, display, social)

o Emailers, banners and landing page copy

• Write original first drafts independently, and self-edit before sharing

• Keep tone, voice and messaging consistent for every brand you handle

• Balance creativity with clarity and performance objectives

3. Ideas & Campaign Thinking

• Contribute ideas for campaigns, brand launches, pitches and always-on content

• Spot relevant cultural moments and trends, and suggest timely, on-brand ways to use them

• Build strong narratives and storytelling routes with the creative team

4. Platform & Audience Adaptation

• Adapt writing style across social platforms, paid formats and industries (BFSI, fashion/lifestyle,

FMCG, real estate, edtech and more)

• Understand how audiences consume content on each platform and write for that behaviour

• Stay culturally sensitive and brand-safe, especially across diverse regional audiences

• Deliver clean copy with high standards of grammar, clarity and impact

5. Collaboration & Ownership (Remote)

• Work closely with designers, strategists and client servicing over calls and online tools

• Join brainstorms, reviews and pitch discussions virtually, and come prepared with ideas

• Take feedback well and turn around revisions quickly

• Flag blockers early, keep stakeholders updated, and meet agreed timelines

Requirements

Experience

• 2–3 years of copywriting experience in a digital, social or integrated marketing agency (or similar

environment)

• Experience writing for multiple brands across different industries

• A portfolio of work you wrote yourself, showing:

o Social media campaigns and always-on content

o Reel/video scripts

o Paid media copy

o At least one idea or campaign you originated

Language & Craft

• Excellent written English and Hindi; comfort with Hinglish and any other languages is a plus

• Strong command of grammar, tone and wordplay

• Able to write both short, punchy lines and longer, story-led formats

• Able to present and explain your ideas clearly and persuasively

Thinking & Awareness

• Strong conceptual thinking and the ability to find an insight in a brief

• Active awareness of social media culture, trends, pop culture and current affairs

• Understanding of different industries and how audiences in each think and behave

• Sensitivity to brand tonality and audience psychology

Working Style

• Self-driven and accountable; can work independently without constant supervision

• Reliable with deadlines and responsive during working hours

• Organised enough to manage multiple brands and deliverables at once

• Open to feedback and quick to act on it

• A dependable setup for remote work: laptop, stable internet and availability for calls

Selection Process

Shortlisted candidates will complete a writing assignment, followed by a conversation about their work

and thinking. We’ll be looking for original ideas and the reasoning behind them, so please bring your

own thinking.

Skills

CopywritingCommunicationTeams

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