Puretech - Analyst - Off Page SEO

Department Icon Digital Marketing/Marketing
Posted: 11 months ago
1-3 years
Mumbai
Digital Marketing/Marketing
work from office
Full Time

Posted: 11 months ago
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Job Description

About the job

:- SEO: Off-page Analyst

Years of Experience: 1.5 3 years

Work Mode: Onsite

Company: Puretech Digital Mumbai (https://www.puretech.com)

Job Summary

We are looking for a motivated SEO Off-Page Analyst to join our team. In this role, you will be responsible for developing and implementing impactful off-page SEO strategies to boost search rankings, build strong backlink profiles, and enhance overall domain authority. The ideal candidate will have proven experience in link-building, outreach, and competitor analysis, along with a deep understanding of SEO trends and Google guidelines.
Key Responsibilities

- Develop and execute effective off-page SEO strategies to improve search rankings.
  • Identify and build high-quality backlinks through outreach, guest blogging, and collaborations.
  • Research competitor backlinks and identify link-building opportunities.
  • Manage relationships with bloggers, influencers, and webmasters for link-building purposes.
  • Monitor backlink health and resolve toxic link issues
  • Stay updated on SEO trends, Google algorithm updates, and industry best practices.
  • Work closely with the content and on-page SEO teams to align strategies.

Requirements

- 1-3 years of experience in Off-Page SEO and link-building.
  • Strong knowledge of backlink analysis tools (Ahrefs, Moz, SEMrush, etc.
  • Experience with outreach and relationship-building for link acquisition.
  • Understanding of Googles link-building guidelines and SEO best practices.
  • Excellent research and communication skills.
  • Ability to analyze data and optimize strategies for maximum impact.

About Puretech Digital

Puretech Digital A Genesis Company is a 400+ member integrated digital marketing and technology organization headquartered in Mumbai, with a growing presence in Kolkata. We specialize in delivering end-to-end digital solutions across SEO, Performance Marketing, Marketing Automation, Content, Creative & Design, Data & Analytics, and Web Development. Our client portfolio includes leading brands such as HDFC Bank, Bank of Baroda, HT Media, and Vijay Sales. In 2023, we were certified as a Great Place to Work, reflecting our people-first culture, focus on growth, and collaborative environment

Skills

MarketingSEM / SEODigital MarketingMedia MarketingSeoOff Page Seo

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