Posted: 3 weeks ago
8-15 years
Mumbai, India
work from office
Full Time
Closes 17 Nov 2026
Posted: 3 weeks ago
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Job Description
: YouTube Growth & Channel Manager
Experience: 2 - 3 Years
Location: Mumbai
Department: Content
About The Role
We are looking for a YouTube Growth & Channel Manager who understands both content strategy and platform growth mechanics. The role involves managing YouTube channels end-to-end. Including uploads, optimization and metadata management to audience growth, discoverability, retention tracking, and operational excellence.
The ideal candidate should be comfortable working across SEO, analytics, content publishing, client coordination, and YouTube best practices. Experience with large content libraries, and performance reporting is preferred.
Key Responsibilities
YouTube SEO & Discoverability
- Optimize video titles, descriptions, tags, chapters, playlists, and metadata for search visibility and recommendations
- Conduct keyword and topic research using YouTube Search, Google Trends, competitor analysis, and SEO tools
- Identify underserved search opportunities and recommend content improvements
- Implement AEO/GEO-oriented optimization practices for video discoverability across search ecosystems
- Maintain metadata consistency and publishing standards across channels
Channel Management
- Manage day-to-day YouTube publishing operations
- Schedule uploads, manage thumbnails, playlists, end screens, cards, captions, and community posts
- Ensure videos are properly categorized and aligned with channel strategy
- Monitor channel hygiene, copyright issues, policy compliance, and content quality standards
Performance & Analytics
- Track channel KPIs
- Analyze video performance trends and provide actionable recommendations
- Prepare weekly/monthly performance dashboards and reports
- Monitor competitor channels and benchmark performance trends
Content Strategy Support
- Work closely with content, creative, and brand teams to improve video performance
- Suggest title variations, thumbnail directions, content hooks, and audience retention improvements
- Assist in developing content calendars aligned with audience demand and search behavior
- Assist in developing YT Thumbnails based on brand guidelines
- Support topic shortlisting for product and informational videos across funnels and evergreen content strategies
Operational Excellence
- Maintain publishing trackers, optimization checklists, and workflow documentation
- Coordinate with editors, designers, agencies, and internal stakeholders
- Ensure timely execution of uploads and optimization tasks at scale
- Support experimentation across thumbnails, titles, formats, and posting schedules
Required Skills & Qualifications
- 2–4 years of experience managing or optimizing YouTube channels
- An understanding of YouTube SEO, recommendations, and audience growth principles
- Familiarity with YouTube Analytics and Studio
- Experience with keyword research and competitor analysis tools
- Strong understanding of metadata optimization and content structuring
- Proficiency in Excel/Google Sheets and PowerPoint for reporting and tracking
- Strong communication and stakeholder management skills
- Ability to manage multiple videos/projects simultaneously
Good to Have
- Experience handling channels for BFSI, or consumer sectors
- Familiarity with AI tools for optimization workflows and content support
- Understanding of audience retention strategies and thumbnail testing
- Experience with YouTube Shorts optimization
- Basic understanding of Google Search/Video SEO ecosystems
Tools Commonly Used
- YouTube Studio
- Google Trends
- TubeBuddy / vidIQ
- Google Sheets / Excel
- PowerPoint
- Canva / Photoshop / Illustrator (basic coordination level)
- Analytics & reporting dashboards
- AI-assisted research and optimization tools
HR Email - jesno.john@puretech.com
Skills
ExcelGoogle SheetsComplianceSEOCanvaPhotoshopIllustratorStakeholder ManagementCommunicationPowerPointTeamsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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