Consultant - Experiential Marketing

Experience Level: 6 Months to 2 years

Department: Business Development

Location: Gurgaon (Onsite)

Salary Range: Rs 3.60 to 5.40 (Inclusive of variable pay)

DUTIES AND RESPONSIBILITIES -

• Research and identify new business opportunities in existing as well as new markets.
• Generate leads and cold call potential clients for selling one-time and project-based services such as brand activations, events, experiential campaigns, influencer collaborations, on-ground promotions and corporate giveaways etc.
• Build rapport with CXOs, Brand and Marketing Managers of large and mid-scale organizations.
• Build, manage, and strengthen a strong vendor ecosystem including event partners, production vendors, fabrication agencies, promoters, and other offline partners.
• Strategize and create customized pitch decks and proposals aligned with client objectives and campaign goals.
• Arrange brainstorming sessions with internal teams and external partners to meet client requirements.
• Conduct market visits and vendor meetings for coordination, negotiation, and execution support.
• Meet monthly, quarterly, and annual business development targets and prepare monthly sales forecasts.
• Conduct ongoing market research to stay updated on industry trends, competitor activities, and new opportunities in offline and experiential marketing.

REQUIRED SKILLS -

• Prior experience in business development or sales within offline marketing, experiential marketing, events, branding, or influencer marketing agencies.
• Excellent interpersonal and communication skills, with a focus on high-impact storytelling and the ability to deliver non-negotiable presentation standards.
• A proven track record of consistently hitting or exceeding revenue targets within a reputable marketing agency environment.
• Tech-savvy proficiency in CRM tools (Zoho/Salesforce), LinkedIn Sales Navigator, and presentation software including PowerPoint and Canva.
• Advanced skill in managing data and pipelines through spreadsheets (Excel, Google Sheets) and other project management tools.
• Strong ownership-driven approach with the ability to manage multiple leads and projects under pressure while meeting tight deadlines.
• Must be based in or willing to relocate to Gurgaon.
• Strong understanding of brand activations, events, on-ground marketing, and influencer collaborations.
• Strong relationship-building skills with clients, vendors, and influencers.
• Willingness to travel for market visits and vendor coordination.

BENEFITS -

• Attractive Incentive Plans.
• Availability of WFH twice in a month.
• Flexible work hours.
• Constant up skilling via specifically tailored trainings/workshops.
• Work across industries & sectors (B2B, B2C or D2C).