Business Analyst - Business Finance

Business Analyst – Business Finance

Role Overview

As a Business Analyst at Purplle.com, you will be at the forefront of driving our daily and monthly revenue and profitability targets through precise, data-backed financial decision-making. You will leverage AI-powered automation & expert-level Python programming to continuously monitor P&L performance, identify critical financial gaps, and uncover hidden cost and margin trends. In this fast-paced e-commerce environment, you will act as a strategic finance partner to cross-functional teams, ensuring swift, data-driven course corrections that directly impact the companys bottom line.

Key Responsibilities

AI-Driven Automation & Process Improvement

• Design, develop, and integrate automated workflows using AI tools to streamline financial reporting, accelerate variance and gap analysis, and speed up trend identification across large financial datasets.

Gross Margin Reporting

• Own the periodic (daily/weekly/monthly) reporting of gross margins at the category and SKU level, in a standardized, pre-defined format for leadership consumption.
• Ensure the numbers are accurate, timely, and consistent across reporting cycles.

Query Resolution

• Respond to requests from business and leadership on cohort performance, revenue trends, and related metrics — pull, structure, and present the data in the required format.
• Go a step further to analyze the data (drivers, anomalies, so-what) rather than just presenting raw numbers.

Dynamic Financial Reporting & Visualization

• Architect and maintain automated, self-serve leadership dashboards (Power BI, Looker, Data Studio, or similar) for P&L and budget-vs-actual reporting.
• Ensure complex financial insights are communicated in a clear, consistent format.

Cross-Functional Collaboration

• Partner closely with Marketing, Category, Product, Operations, and Finance/Accounts.
• Act as the central financial data authority for all revenue, cohort, and margin queries.

• 2- 4 years of relevant experience in Business Analysis
• Experience defining requirements and using data and metrics to draw business insights
• Experience with SQL/Python
• Experience in Excel compulsory
• Critical thinking and problem-solving proficiency.
• Strong Analytical skills with a solution-orientated approach to any problems faced.
• Ability to translate data into actionable insights
• Good communication skills, team spirit, enthusiasm
• Proactively contributing to the team

Founded in 2011, Purplle has emerged as one of Indias premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming Indias 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in Indias booming beauty landscape, revolutionizing the way the nation experiences beauty.