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Job Description
Job Title: Program Manager CRM
Location: Raipur
Experience: 5+ Years
Employment Type: Full-time
Job Summary
We are seeking a proactive and target-driven Program Manager CRM to manage the end-to-end lifecycle of prospect engagementfrom lead generation and counselling to final enrolment. The role requires strong CRM management, conversion focus, and the ability to deliver an excellent customer experience. The candidate should also support digital lead handling and represent the organization in campus outreach initiatives.
Key Responsibilities
CRM & Lead Management
- Manage and update prospect data in CRM/ATS systems
- Track leads, follow-ups, and conversion status
- Ensure timely response to inquiries via calls, emails, and messages
- Generate reports on lead pipeline, conversions, and interactions
- Counsel prospective candidates on training programs and career outcomes
- Explain enrolment process, eligibility, and program details
- Handle objections and guide prospects toward informed decisions
- Drive lead-to-enrolment conversions
- Conduct regular follow-ups to convert leads into enrolments
- Achieve monthly/quarterly enrolment targets
- Build and manage pipeline for upcoming batches
- Monitor and improve conversion rates
- Handle leads from digital channels (social media, campaigns, website)
- Coordinate with marketing teams on lead quality and performance
- Support basic digital outreach and campaign execution
- Visit colleges and institutions for lead generation
- Conduct seminars, presentations, and counselling sessions
- Build relationships with TPOs and placement teams
- Represent the organization at events and campus drives
- Ensure smooth onboarding and post-enrolment support
- Maintain long-term engagement for referrals and repeat leads
- Deliver a seamless and positive customer experience
- Strong communication and interpersonal skills
- Excellent counselling, negotiation, and convincing abilities
- Hands-on experience with CRM tools and MS Office
- Understanding of digital marketing fundamentals
- Target-driven with strong follow-up skills
- Ability to manage multiple leads and priorities
- Bachelors degree (MBA/Marketing preferred)
- Experience in CRM, counselling, education sales, or EdTech
- Exposure to digital marketing or lead generation campaigns
- Prior experience in training institutes or educational organizations
Skills: counselling,communication,digital marketing,customer experience,crm,outreach,lead generation,campaigns
Skills
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