Growth Head - Spices

We are looking for a hands-on growth operator to own KILRR Spices entire paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on content strategy, testing communication angles and formats in a structured manner, setting up campaigns and running A/B tests. You will own the acquisition P&L end-to-end and will be expected to take independent ownership of problems from diagnosis to closure.

Key Responsibilities:

• Own paid acquisition across Meta, Google, Amazon, and Quick Commerce platforms.
• Plan, launch, optimize, and scale campaigns while managing CAC, ROAS, revenue, and acquisition budgets.
• Understand customer behaviour and develop creative briefs covering hooks, angles, formats, messaging, and CTAs.
• Build a structured creative testing and measurement framework and run A/B tests across creatives and landing pages.
• Work with Content, Design, and Tech teams to improve website and landing-page conversion.
• Track audience quality, demographics, retention, and creative performance to identify growth opportunities.
• Use GA4 and retention marketing tools to measure and improve funnel performance.
• Independently identify problems, develop solutions, execute experiments, and drive them through to closure.

Required Skills and Experience:

• 4+ years of experience in Performance/Growth Marketing, including at least 2 years in a D2C brand.
• Strong hands-on experience with Meta Ads, Google Ads, Amazon, and/or Quick Commerce platforms.
• Proven experience in creative testing, A/B testing, and landing-page experimentation.
• Strong understanding of CAC, ROAS, CTR, CVR, LTV, and retention.
• Working knowledge of GA4 and retention marketing tools.
• Strong analytical skills with a structured, data-driven approach.
• High ownership with the ability to move between strategy and execution.