Performance Marketing Lead - D2C/eCommerce

Performance Marketing Lead

• Location: Mumbai
• Experience: 4-8 Years
• Work Mode: On-site / Mumbai

About the Role:

We are looking for a Performance Marketing Lead to drive customer acquisition and revenue growth across D2C, e-commerce, and quick-commerce channels. The ideal candidate will be a hands-on performance marketer who can own campaigns end-to-endfrom planning and execution to optimization, reporting, and scaling.

Key Responsibilities:

• Own performance marketing strategy and execution across digital channels, with a strong focus on revenue, customer acquisition, and ROAS.
• Plan, launch, manage, and optimize campaigns across Meta, Google, and other relevant paid media platforms.
• Develop campaign plans aligned with business objectives, product launches, offers, and revenue targets.
• Manage performance marketing across D2C, e-commerce, and quick-commerce platforms.
• Track and optimize key metrics such as CAC, ROAS, CTR, CPC, CPM, CVR, LTV, and revenue contribution.
• Conduct A/B testing across creatives, audiences, landing pages, offers, and campaign structures.
• Collaborate with creative, brand, content, and e-commerce teams to develop high-performing campaign assets.
• Analyze campaign and customer data to identify opportunities for acquisition, retention, and revenue growth.
• Manage marketing budgets and ensure efficient allocation across channels.
• Prepare regular performance reports and share actionable insights and recommendations with leadership.
• Stay updated on emerging performance marketing trends, platform changes, and consumer behavior.

Requirements:

• 4-8 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.
• Strong hands-on experience in campaign planning, execution, optimization, and scaling.
• Experience working with D2C, e-commerce, and/or quick-commerce businesses is strongly preferred.
• Proven experience managing campaigns across Meta and Google Ads.
• Strong understanding of funnel metrics, attribution, CAC, ROAS, and customer acquisition.
• Data-driven mindset with strong analytical and problem-solving skills.
• Experience working with creative teams to develop and optimize performance-led creatives.
• Ability to independently own campaigns and drive measurable business outcomes.
• Strong communication and stakeholder management skills.

Ideal Candidate:

• A hands-on, data-driven, and execution-focused performance marketer who has experience scaling consumer businesses through paid acquisition and understands the nuances of D2C, e-commerce, and quick-commerce growth.