Brand Manager

Raisoni Group of Institution is hiring for a Brand Manager.

Job Summary

The Brand Manager is responsible for developing, implementing, and managing brand strategies that enhance brand awareness, equity, and market positioning. The role ensures consistent brand messaging across all channels and drives initiatives that support organizational growth and reputation.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with organizational goals
• Maintain and strengthen brand identity, guidelines, and tone of voice
• Plan and manage brand campaigns across digital, print, outdoor, and media platforms
• Conduct market research to understand consumer behavior, trends, and competitor activity
• Monitor brand performance, perception, and ROI of branding initiatives
• Collaborate with internal teams to ensure brand consistency
• Oversee content creation, advertising creatives, and promotional materials
• Manage brand budgets and agency/vendor relationships
• Support product/service launches and branding initiatives
• Handle brand reputation management and crisis communication when required

Key Skills & Competencies

• Strong understanding of branding and marketing principles
• Excellent communication and presentation skills
• Ability to think creatively with problem-solving ability
• Analytical skills and market research interpretation
• Project and cross-functional coordination
• Knowledge of digital marketing and social media platforms

Educational Qualifications

Bachelors degree in Marketing, Business Administration, Communications, or a related field